2019 was a defining year for the German TV and video market, with mass market resistance to premium digital video finally falling away and paving the way for this month’s launch of Disney+.
As the German market undergoes reinvention, newly released figures from Futuresource Consulting show total spend on video entertainment will reach nearly €10 billion in 2020.
“2019 was a year of structural change,” said David Sidebottom, Principal Analyst at Futuresource Consulting. “With Disney’s acquisition of Fox, and private equity group KKR’s acquisition of both Tele München and leading independent Universum Film, there’s an increased industry focus on producing content for a wider array of platforms. This is helping to drive the shift to digital consumption, pushed along by the German launch of Apple TV+ in November 2019, closely followed by Joyn Plus+. Factor in Netflix’s continued ascendance as it closes the gap on Amazon Prime Video and we’re going to see a groundswell of consumer engagement throughout 2020.”
Recent consumer research carried out by Futuresource suggests that the launch of Disney+ in Germany won’t have as much market impact as it did in the USA, but the firm’s forecasts show it will still become a leading player behind Netflix and Amazon Prime Video in a relatively short space of time. Growth is expected to be boosted by telco and pay-TV bundling and distribution, with leading pay-TV operators and telcos likely to integrate the service onto their platforms. In addition, churn will be controlled by Disney’s extensive and popular back catalogue of movie content, which is set to remain part of their services indefinitely once introduced.
“German consumers have generally lagged behind their UK counterparts by two years in terms of premium digital content consumption,” said Sidebottom. “However, that’s beginning to change. SVOD and transactional digital video are both performing well. The strong catch-up TV culture also provides a bedrock for future paid-for premium digital video growth. With the raft of new services and the continued growth of Netflix, we’re expecting to see SVOD uptake increase from less than 1.5 services per SVOD household in 2018, up to more than two in 2022. Combined with robust pay-TV subscription performance and growth in music streaming subscription services such as Spotify, we’re seeing an increased appetite for premium subscription content.”
Consumer spend on SVOD exceeded €1 billion in 2019, with Futuresource expecting total spend to reach €2.5 billion by 2023. Pay-TV hit €6 million in 2019, largely due to the increased ARPU, up by €1.1 billion from 2014.
“Market movements have ushered in a new digital era for Germany,” said Sidebottom. “The full value of service launches will be felt across 2020 and beyond, with the TV and video market culminating in a value of almost €11 billion in 2023.”
Its current footprint might be small, but Apple TV+ is well-positioned to become a valuable Hollywood player in the years to come.
There are a lot of video streaming services on the market with others expected to launch in 2020. Though it’s not the largest or most publicized, Apple TV+ could eventually have the most lasting impact among the growing list of web-based content providers.
The reason? Apple TV+, which launched in November, is focused exclusively on developing and airing original content, while everyone else hopes to lure subscribers largely by offering older titles. In the long-run, this difference could prove significant, especially as users grow tired of paying multiple susbscriptions for home entertainment.
100% exclusive content for the price of a cup of coffee.
With TV+, you can watch well-produced, big-budget TV shows from famed directors, and starring award-winning actors and actresses across all your Apple devices and with up to six members of your Family Sharing group.
Not about reruns
Like many of my generation, I grew up on “Friends,” the 30-minute comedy that ran for 10 seasons on NBC and launched the careers of Jennifer Aniston, Courteney Cox, and the four other Central Perk inhabitants. When word leaked that a “Friends” reunion would launch on the upcoming HBO Max premium video service, there was undoubtedly a collective cheer around the world.
And then Apple CEO Tim Cook told shareholders there was no chance that “Friends” would ever have shown up on Apple TV+. As he explained, “We love ‘Friends,’ but it’s not what Apple TV+ is about. Apple TV+ is about original programming. It doesn’t feel right for Apple to just go out and take a rerun.” In other words, Apple’s all-in on Aniston (who also stars in Apple’s “The Morning Show,”) but not her past character, Rachel Green.
Reruns play a massive role in every other streaming service. At least for now, this has been enough to sign up the masses. Take Disney+, for example, which also launched late last year. Thanks to its already large library of Star Wars, Marvel Comics, and of course, Disney-branded content, the service has fast become one of the most popular in a short time.
Netflix, which currently spends more cash than any other company on the most number of original titles each year, also counts on older series to keep it moving full steam ahead. Until December, when it left the service, for example, “Friends” was Netflix’s second-most viewed series behind the early 2000s workplace comedy, “The Office.”
HBO Max, which launches in May, like others before it, will also rely heavily on older titles to gain early adopters and maintain monthly subscribers, as will Peacock, NBC’s entry into the web-based premium video market.
And yet, here’s Apple, once again thinking differently. From “Little America” to “See” to the recently launched “Mythic Quest: Raven’s Banquet,” everything on Apple TV+ is new. Additionally, in a surprising move, the company is offering Apple TV+ free for a year to anyone who purchases an iPhone, iPad, iPod touch, Apple TV, or Mac. And that subscription, which is usually priced at $4.99 per month, is shareable with up to six family members at no additional cost.
This one-two punch (a year-long freebie plus a regular low price) makes sense given the slow release of Apple TV+ content. However, by the time Apple TV+ celebrates its first anniversary, its library of original content for current and new subscribers alike will be secure. Better still, by that point, Apple TV+ will be available in more places than ever before.
It’s all about the app
As I previously noted, Cupertino isn’t just offering the Apple TV app (and hence access to Apple TV+) on Apple TV hardware and its mobile devices. Instead, it’s taken the unusual step (for Apple) of offering the app on smart televisions from LG and Samsung, and also making it available on Fire TVs and Roku devices.
Apple TV app content is also available to stream from mobile devices to AirPlay 2–enabled TVs from Sony, VIZIO, and older LG and Samsung devices, and through web browsers.
And the content
Circling back around to the Apple TV+ content, it’s clear Apple isn’t afraid to spend what it feels is necessary to become a leader in original programming.
Back in August, The Financial Times reported Apple had initially planned on spending $1 billion to get Apple TV+ off the ground. That number had risen to over $6 billion at that point, however.
And has often been reported, the Apple TV+ content features some of the biggest names in Hollywood. Besides Aniston, Reese Witherspoon, Steven Spielberg, Oprah Winfrey, Brie Larson, Meryl Streep, Spike Jonze, Julianne Moore, Gary Oldman, and many others, are on board for various projects.
A bright future
People are growing tired of paying monthly subscriptions for everything from web-based content to magazines to music. This exhaustion suggests most consumers won’t subscribe to more than one all-compassing streaming video service among Netflix, Hulu, HBO Max, Amazon Prime, and the like.
However, given its reliance solely on original programming, Apple TV+ is poised to take a different path and continue to add subscribers while others could ultimately fail. Stay tuned!
What about Apple TV+
Do you enjoy Apple TV+? Is there something about the service you don’t like? Let us know your thoughts in the comments below.
Starting today, customers can explore the Apple TV app’s International Women’s Day collection from women who are changing the narrative through storytelling across the movie and TV landscape. Curated collections include Bold New Voices, Women Directing Women, Rebellious Icons and Recent Watershed Moments in TV — all sourced from the Apple TV app’s robust video offering of Apple TV+ original series and movies, hit new movies to buy or rent, popular streaming apps and premium Apple TV channels. And for a limited time, the Apple TV app is offering extended free trials from Starz, BritBox, History Vault and Lifetime Movie Club channels, featuring inspirational and compelling female-empowered shows and movies. The International Women’s Day collection on the Apple TV app can be found at www.apple.co/IWD2020.
Now, unfortunately, there seems to be a problem with the content just now, as the link to the page doesn’t lead anywhere, and correcting the domain to ‘.com’ doesn’t fix the issue. However once up and running, you’ll be able to see a collection of different movies and TVs from a variety of sources including Apple TV+, the iTunes store, and streaming apps, as well as premium TV channels.
Apple had previously announced a series of Today at Apple workshops that would take place throughout March.
Apple has also confirmed that the App Store will celebrate women who develop apps and games, offering a new App of the Day and Game of the Day highlighting work by female developers, designers, and entrepreneurs.
It also plans to release a new curated collection on Apple Podcasts called “Changing the Narrative”. Finally, there will also be an Apple Watch activity challenge held on March 8.
Continue ReadingApple announces International Women's Day collection on Apple TV
Monaco Telecom rolls out a multiscreen IPTV platform with Zattoo and Apple.
After Salt (Switzerland) and Eir (Ireland), Monaco Telecom is Zattoo’s third B2B partner to use the Apple TV box as the standard reception device for its customers.
Existing cable TV customers will get access to mobile applications (iOS/Android) they can use across Europe. Future customers benefit from the newly built fibre-optic network with Apple TV as the core component.
Zattoo operates the complete service as an end-to-end solution and also handles the operation of the entire TV platform, the management of the TV application on Apple TV as well as the ongoing development of the platform and all front-end applications.
The Apple TV box works like a set-top box with operator login, enabling the automatic installation of the TV application. This also applies to iOS devices.
In addition to more than 200 TV channels – 150 of them in HD quality -, the TV service includes interactive features such as instant restart, time-shift, catch-up TV and nPVR, available for the first time in Monaco, according to Zattoo.
A French-language bouquet with 35 TV channels is also part of the offer. Pay-TV packages are available as part of a cooperation with Canal+.
Meet the team behind the biggest multiplayer video game of all time. But in a workplace focused on building worlds, molding heroes, and creating legends, the most hard-fought battles don’t occur in the game—they happen in the office.
“Mythic Quest: Raven’s Banquet” is executive produced by Rob McElhenney and Charlie Day (“It’s Always Sunny in Philadelphia”); Michael Rotenberg and Nicholas Frenkel (3arts), Jason Altman, Danielle Kreinik and Gérard Guillemot (Ubisoft), David Hornsby (“It’s Always Sunny in Philadelphia”) and Megan Ganz (“Modern Family,” “It’s Always Sunny in Philadelphia”). The series ensemble cast also includes Academy Award-winner F. Murray Abraham, Danny Pudi, Imani Hakim, Charlotte Nicadao, David Hornsby, Ashly Burch, and Jessie Ennis.
Swiss cable operator UPC has made its TV service available on third-party devices such as Apple TV, Android TV and Amazon Fire.
UPC customers can access the multiscreen service for example on their smartphone and tablet through the free UPC TV app at no extra charge. The UPC TV app can also be shared from a mobile device to watch TV on a bigger screen with Chromecast and AirPlay.
UPC TV customers can choose between more than 240 channels, including UPC’s MySports One channel. The service can be used by several members of a household at the same time.
Take a look inside “The Baker” with the creative team behind the episode. Watch Little America now on the Apple TV app with an Apple TV+ subscription: http://apple.co/_LittleAmerica
Inspired by the true stories featured in Epic Magazine, “Little America” goes beyond the headlines to bring to life the funny, romantic, heartfelt and surprising stories of immigrants in America. The first season consists of eight half-hour episodes, each with its own unique story from different parts of the world.
“Little America,” is written and executive produced by Lee Eisenberg (“The Office,” Good Boys), who serves as showrunner, and executive produced by Kumail Nanjiani (The Big Sick, “Silicon Valley”), Emily V. Gordon (The Big Sick), Alan Yang (“Master of None,” “Parks and Recreation”), Sian Heder (Tallulah, “Orange Is the New Black”), Joshuah Bearman (Argo), Joshua Davis (Spare Parts) and Arthur Spector (The Shack). Heder also serves as co-showrunner alongside Eisenberg.
Watch a clip from Visible: Out on Television, a five-part documentary series that explores the evolution of LGBTQ representation on TV. All 5 episodes are available now on the Apple TV app with an Apple TV+ subscription: http://apple.co/Visible_
From Emmy-nominated filmmakers Ryan White and Jessica Hargrave, and executive producers Wanda Sykes and Wilson Cruz, Visible: Out on Television investigates the importance of TV as an intimate medium that has shaped the American conscience, and how the LGBTQ movement has shaped television. Combining archival footage with interviews with key players from the movement and the screen, the docuseries is narrated by Janet Mock, Margaret Cho, Asia Kate Dillon, Neil Patrick Harris and Lena Waithe.
Each hour-long episode will explore themes such as invisibility, homophobia, the evolution of the LGBTQ character, and coming out in the television industry. The docuseries features never-before-seen interviews with Ellen DeGeneres, Oprah Winfrey, Anderson Cooper, Billy Porter, Rachel Maddow, Don Lemon, Sara Ramirez, Jesse Tyler Ferguson, and dozens more. Visible: Out on Television is directed and executive produced by Ryan White (Ask Dr. Ruth, The Case Against 8, The Keepers). Jessica Hargrave, Wilson Cruz and Wanda Sykes also serve as executive producers.
Cable company Altice USA announced the launch of Altice One on Apple TV 4K. Customers get it as part of their subscription plan.
Here are the benefits that Alice One provides for Apple TV users:
Streaming live TV
Interactive program guide
Program restart to catch live shows form the beginning
Hakim Boubazine, Altice USA Chief Operating Officer and President of Telecommunications:
With Altice One on Apple TV 4K, we are providing another innovative yet simple way for customers to view all of the high-quality content they love. Powered by Altice’s powerful broadband and WiFi network and leveraging the advanced features of Apple TV 4K, the Altice One app for Apple TV extends our services even further into the home and brings customers more choice and flexibility in how and where they watch their favorite content.
The Altice One experience on Apple TV 4K is available to subscribers to Altice Optimum and Suddenlink. New and existing Altice One customers can choose an Apple TV 4K as part of their package directly from Optimum and Suddenlink. You can pay a monthly finance option as low as US$10/month or buy it outright for US$180.