Is there a problem that Cody can’t solve? Learn to solve problems with Cody and the Helpsters gang with new episodes, only on Apple TV+ https://apple.co/_Helpsters
Meet Cody and the Helpsters, a team of vibrant monsters who love to solve problems. Whether it’s planning a party, climbing a mountain, or mastering a magic trick, the Helpsters can figure anything out—because everything starts with a plan.
In memory of the death of Quibi, here’s a quick sendoff from four of our writers who came together to discuss what we can learn from Quibi’s amazing, instantaneous, billions-of-dollars failure.
Lucas Matney looks at what the potential was for Quibi and how it missed the mark in media. Danny Crichton discusses why billions of dollars in VC funding isn’t enough in competitive markets like video. Anthony Ha discusses the crazy context of Quibi and our interview with the company earlier this year. And Brian Heater looks at why constraints are not benefits in new products.
Lucas Matney: A deadpool company before it was even launched
There will be dozens of post-mortems on Quibi, but the fact is there were dozens of post-mortems written about Quibi before it even launched. The whole idea was, to be kind, audacious, though it was also clear to most people that weren’t personal friends with founder Jeffrey Katzenberg that it was doomed from the start.
Quibi’s death is an important moment for streaming, largely because it’s a pretty strong rebuke of services trying to one-up the Netflix model by solely focusing on high-dollar original content. I think Quibi made several mistakes, but its most pertinent ones can be tied to a lack of flexibility in vision.
The startup insisted that all of its titles were mobile-only, high-production value and relying on Hollywood star power when they probably could have succeeded by keeping a closer eye on what kind of quick-bite content was succeeding elsewhere. Snap has seen success with Discover after years of attempts, and there is space for a dedicated player here, but Katzenberg tried to level-up by throwing checks at his friends and not doing the hard work of scouting out rising trendsetters in the creator world.
There are other lessons here that apply to other streaming new-comers like Apple . Namely that creating a hit TV show is hard and buying a hit TV series is easier if you already have the money. Quibi and Apple TV+ both launched with plenty of new series and no back libraries of beloved legacy content for users to spend time digging into. There’s just so much good stuff out there already. Apple has shifted strategy here, but Quibi boxed itself in and probably couldn’t afford to play here once its error was made clear.
Quibi showcases how the streaming wars’ upending of Hollywood has probably eclipsed reason at this point. Players like Apple don’t belong here, and there’s just too much money pouring into original content that loosely fits the Hollywood mold.
Netflix stock is down 7% today after earnings yesterday showcased slowing growth. With HBO Max, Disney+, Peacock and Apple TV+ all launching in the last 12 months, the streaming market’s cup runneth over. And while I don’t think a Quibi death spells the end for innovation here, I think that the market is ready for some 2021 consolidation.
While most streaming platforms have thrived in 2020, Quibi has had a harder time than its rivals. A mobile service predicated on users watching quick-episodes does not really work when many people are at home instead of rushing between meetings or waiting in line at Starbucks. Not surprisingly, the service run by Jeffrey Katzenberg and Meg Whitman has looked to move into the living room via various platforms, including Apple TV.
Quibi on Apple TV
AppleInsider reported that Quibi is now available on Apple TV or Apple TV 4K running tvOS 12 or later. Furthermore, Amazon’s Fire TV and Fire stick, as well as Android TV devices also support the app. Users with an account can log in via those credentials or an activation code. The move had already begun when the app got AirPlay support back in June, as users fled following the free trial. As well as this shift, The Information also reported(£) that Mr. Katzenberg is looking to sell the service, which only launched in April.
Update: Despite these moves to the big[ger] screen, The Wall Street Journalreported Wednesday afternoon that Mr. Katzenberg and Ms. Whitman are looking to shut down the company.
Apple has removed an app that you probably don’t use anymore.
What you need to know
Apple has removed the Apple TV Remote app from the App Store.
It has also removed mention of the app from its website.
The company is directing users to use the Remote function built into Control Center on iOS and iPadOS.
Reported by 9to5Mac, Apple has quietly removed the Apple TV Remote app from the App Store. The app let users bypass the physical remote and control their Apple TV directly from their iPhone or iPad. This was a predictable move, as Apple has had the remote built into Control Center on the iPhone and iPad since iOS 12.
It appears that the move is definitely intentional, as Apple has removed all mention of the app from its website.
9to5Mac found that Apple has also removed almost all references to the Apple TV Remote app, suggesting that the company has in fact discontinued it. A 9to5Mac reader told us that he contacted Apple support to ask about the app, but not even the support agent could explain what happened.
Even the Apple Support website has been updated to direct users to the remote built into Control Center.
Now, if you visit the Apple Support website, the article about using Apple TV Remote on your iPhone or iPad suggests that you add the Remote option to the iOS Control Center.
If you haven’t enabled the Remote in Control Center yet, you can do so by navigating to Settings > Control Center > Drag and drop Apple TV Remote into the Included Controls section. Once you do, open Control Center to show the Remote.
Continue ReadingApple quietly removes the Apple TV Remote app from the App Store
Apple has launched its own 24-hour music channel in the United States.
Apple Music TV went live in the United States on Monday and is available in the Apple Music and Apple TV apps, as well as online.
The space once firmly held by MTV, already has interest from Facebook, Spotify and a revived Vevo, which has partnered with the Dutch interactive music video platform XITE.
Apple Music TV’s first hour featured an interview with Bruce Springsteen, in support of a new documentary on the veteran rock artist.
It was followed by a countdown of the all time 100 songs, though going forward the repertoire is likely to be a little more contemporary.
In an interview with Variety, Rachel Newman, Apple’s Global head of editorial and content said a sample representation of artists would include Drake, Dua Lipa, Cardi, B, BTS, Justin Bieber and Billie Eilish.
And when you’re not watching Music TV a new deal with Peanuts Worldwide and Lee Mendelson Film Productions means you’ll be able to watch all the classic “Peanuts” Specials.
When it comes to Apple’s adventures in media, Variety is getting all the biggest scoops, with what appears to be an exclusive interview with Apple Music TV chief, Rachel Newman.
What does she say?
Please take a look at the Variety report to get the nuances of this, but here are the eight most important things I think she said about the new Apple Music TV channel:
Apple Music TV is a hits channel.
It’s focused on contemporary music.
What you watch will consist of music videos interspersed with short original Apple Music video content and occasional special events, such as the Bruce Springsteen focus later this week.
That means retrospective concert footage, exclusive interviews and even live (virtual) events.
Apple’s radio channels have been interviewing artists since launch of Beats 1. “We produce video content in support of those efforts,” Newman said. Which sounds like we’ll see some more from some of the interviews we’ve already heard.
There is a dedicated Music TV curation team who work with the radio and playlist production teams.
Newman was a little opaque in how she put it, but it does look like Apple will continue to invest in music documentaries as part of this push.
One of the world’s biggest music distribution companies just moved to introduce a music television station.
This will be supported by some of the world’s best former music journalists (they’re the people making your playlists).
It will offer up original content within its mix.
These shows will be made available at no charge via the TV app.
The whole exercise is ads-free.
The TV app is now available across a plethora of devices, not all made by Apple.
People are going to begin using the TV app just for the music channel. (Then they’ll want to watch the other shows.
(You can subscribe to Apple Music on most platforms).
I just hope Apple is prepared to dedicate space for more challenging music in its plans. I’d quite enjoy shows dedicated to avant-garde acts like Coil and Psychic TV, or the Apple Music equivalent of a John Peel show (which is currently lacking).
Apple is expanding its investment in music with today’s launch of “Apple Music TV.” The new music video station offers a free, 24-hour live stream of popular music videos and other music content, including exclusive video premieres, curated music video blocks, live shows, fan events, chart countdowns and guest appearances.
The service doesn’t have its own dedicated app, but is instead offered as a new feature within two of Apple’s existing entertainment apps. At launch, you can watch Apple Music TV from within the Browse tab of either the Apple Music app or the Apple TV app. (Accessible via apple.co/AppleMusicTV).
While Apple Music is a paid subscription service, Apple Music TV will be free to users in the U.S., the company says.
To kick off its launch, Apple Music TV today began with a countdown of the top 100 most-streamed songs ever across all of Apple Music, based on U.S. data.
During brief tests of the new service, we found it to be a fairly basic — though uncensored and ad-free — experience. The video stream only offered artist and song details at the beginning, instead of as the music played. It also didn’t take advantage of the integration with Apple Music to offer additional features to paying subscribers — like being able to favorite the song or add it to a playlist, for instance.
The stream would stop when the Apple Music app was closed, as it didn’t support background play.
Image Credits: Apple
There also weren’t any on-screen tools to share what you were watching via a social media post. You had to dig to find the “share” button under the three-dot, “more” menu. This would give you a link to tweet, but wouldn’t pre-fill it with text or hashtags, like the artist name or song.
While listening, you could stop the live stream and then return after a short pause. But after a bit, the stream disconnects and the thumbnail of the paused music video reverts to the placeholder Apple Music TV image. When live, the text and icons will be shown in red. They revert to white when you’ve disconnected, as a visual cue.
Despite its simplicity, Apple Music TV gives Apple an immediate new home for its music-related original content, which over the years has included exclusive interviews, concert films and more. It also provides Apple with another advantage when it goes to negotiate with artists for their premieres, as it introduces an additional platform for reaching an artist’s fans — not only with the premiere itself, but by offering artists blocks of airtime leading up to their next debut that they can use to promote their releases.
The new station can also leverage content produced for the Apple Music 1 (formerly Beats 1) radio station, as it goes about running these promotions.
For example, on Thursday, October 22, Apple Music TV will promote the upcoming release of Bruce Springsteen’s “Letter to You” with music video blocks featuring his greatest videos, plus an exclusive interview with Zane Lowe, and a special live stream fan event.
Apple says that Apple Music 1 won’t be producing exclusive content for the live-streamed station, but instead will run the video content it already produces across its radio stations — Apple Music 1, Apple Music Country, and Apple Music Hits — as interstitial content on Apple Music TV.
Fridays, meanwhile, will focus on new music. This Friday, October 23, at 9 AM PT, Apple Music TV will showcase two new exclusive video premieres — Joji’s “777” and SAINt JHN’s “Gorgeous.”
Apple Music TV’s biggest advantage, of course, is the fact that it’s freely accessible to millions of Apple device owners.
But it may struggle for traction as it lacks the features that make other live stream fan events or premieres engaging — like group chats or direct interactions with creators.
Instead, it’s more like a traditional TV broadcast — even MTV-like — compared with other online destinations where artists today connect with fans and promote their albums, like YouTube, VEVO or, more recently, Facebook, which just this year launched music videos.
Apple didn’t say if it planned to expand the new station outside the U.S.
Apple has announced a new 24-hour streaming service devoted to Music.
It’s similar to the MTV that many of us grew up with.
Apple Music TV is free to all, although it’s US-only.
It’s like MTV but not rubbish.
Apple today announced a new 24-hour streaming service devoted to music, today. Seemingly announced via Variety, the new streaming service will play music videos and music-related content but is only available in the United States currently.
Alongside the free streaming content, Apple Music TV will also promote new content including upcoming albums.
The service premiered Monday morning (Oct. 19) with a countdown of the top 100 all-time most-streamed songs in the U.S. on Apple Music. On Thursday (October 22), it will celebrate the upcoming release of Bruce Springsteens’s “Letter to You” album with an “all day Bruce takeover” featuring music-video blocks of his most popular videos, an interview with Zane Lowe, anchor of Apple Music’s radio station, and a special livestream fan event.
Apple Music TV also promises exclusive video premieres as well, with two already set for this comnig Friday.
It will also have two exclusive video premieres on Friday at 12 p.m. ET/9 a.m. PT, Joji’s “777” and Saint Jhn’s “Gorgeous”; the channel will premiere new videos every Friday at that time.
Viewers can watch Apple Music TV in the Browse app of both the Music and TV apps on their devices.
Apple Music is Apple’s massive music service, comprising a subscription music catalog, iCloud Music Library syncing across your devices, Apple Music 1, Apple Music Hits, and Apple Music 1 radio live and algorithmic radio, customized playlists, and more artist exclusives than you can shake a stick at.