Following Mixer’s Shutter, Shroud Returns To Twitch In Exclusive Deal

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Shroud has turned back to Twitch.

A little under a year after he left the platform to follow Ninja to now-shuttered Mixer, the former pro Counter-Strike: Global Offensive player has signed an exclusive deal to stream on Twitch. His account, which was dormant while he was with Mixer, is now live again with 7.1 million followers. He had just over one million followers on Mixer.

Shroud–IRL name Michael Grzesiek–is the first major streamer to re-sign with Twitch following Mixer’s abrupt closure in June. (Ninja, whose exit from Twitch spurred a fleet of talent signings across the streaming industry, has yet to pick an official new home, although he held a broadcast on Twitch last week.)

“I am so excited to be able to announce my return to Twitch and more importantly get back to streaming,” Grzesiek said in a statement. “As I was exploring options, I realized that there was no better place than Twitch to engage with the best and most loyal gaming community worldwide.”

Grzesiek is using the relaunch to rebrand a bit, introducing a new logo and other changes to his channel’s aesthetic, he said. Grzesiek’s return stream date is TBD. When he is back, he will stream favorites like CS:GO, Call of Duty, and Apex Legends full-time.

“There’s nothing better than a homecoming, so we’re thrilled to welcome Shroud and his incredible community back to Twitch,” Michael Aragon, Twitch’s SVP of content, said in a statement.

The deal was brokered by Grzesiek’s management company, Loaded.

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NikkieTutorials Robbed At Gunpoint In Netherlands Home, As Local Police Solicit Tips

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Leading beauty vlogger Nikkie De Jager — better known to her 13 million subscribers and 15 million monthly viewers as NikkieTutorials — has survived a traumatic incident, and now she’s taking some time off to recharge.

Over the weekend, De Jager shared that she and her fiance, Dylan Drossaers, had been robbed at gunpoint in their Netherlands home.

“Earlier today one of my biggest nightmares became reality,” De Jager, 26, shared on social media. “Dylan and myself got attacked but physically we’re okay. Mentally, it’s a whole other story. I’m writing this message for now to let you know that we are ‘okay’ and safe. Thank you for understanding as I take the next couple of days to myself.”

Local police where De Jager and Drossaers reside tweeted (below) — and shared in a press release — that a robbery occurred in the town of Uden, as reported by BuzzFeed, where four perpetrators appeared to have threatened De Jager and Drossaers with a firearm and then fled in a beige car. One of the victims suffered superficial injuries, according to police, who are soliciting tips to help solve the crime.

Fellow YouTubers expressed their dismay and conveyed their well wishes to De Jager and Drossaers, including Jeffree Star, James Charles, Manny ‘MUA’ Gutierrez, Tyler Oakley, and Ricky Dillon. This isn’t the first time that someone has cruelly sought to reap financial gain from De Jager; in January, she thwarted a blackmail attempt by coming out as transgender after perpetrators threatened to leak that information to the press.

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Monk-Turned-Motivational Content Creator Jay Shetty Signs With WME

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Monk-turned-digital content creator Jay Shetty, who has risen to renown for his motivational messaging, has signed with top talent agency WME.

Shetty, who was previously repped by CAA, will forge onward with new representation as he continues to pursue new and ongoing ventures, per The Hollywood Reporter. This includes Shetty’s year-old podcast, On Purpose  — which is among the top 10 health and fitness series on the Apple Podcasts charts — and a forthcoming book titled Think Like A Monk, which is set to hit shelves on Sept. 8.

Shetty also counts a massive social following, where he disperses messages of improvement and inspiration, including 27 million followers on Facebooka particularly lucrative platform for him — as well as 6.5 million followers on Instagram, and 3 million subscribers on YouTube. Last year, Shetty signed with Ellen DeGeneresEllen Digital Network to produce snackable, short-form content across multiple platforms.

Per the Reporter, Shetty will continue to be represented by lawyers Don Passman and Danny Passman at Gang Tyre Ramer & Brown.

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Jukin Launches Self-Service Platform Allowing Anyone To License Its Viral Videos, Starting At $50

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Jukin Media, whose business is centered on the licensing of user-made viral videos, is opening its trove of more than 65,000 clips to the public at large.

Today, the company is launching a self-service program intended for individual creators, digital publishers, and influencers — all of whom are turning to new tools to create content remotely amid the coronavirus pandemic. Individual clips from Jukin’s library can be now purchased and published on social media, YouTube, or to creators’ individual websites, Jukin says.

“Jukin has been a go-to resource for major advertisers and TV networks for years, and now we’re creating this offering so that individual creators, social pages, and digital publishers of all kinds can leverage the same amazing content at affordable price points,” Jonathan Skogmo, Jukin’s founder and co-CEO, said in a statement.

There are three pricing tiers for the service. A watermarked clip for non-monetized content on one social channel is priced at $49, while a $99 license includes a non-watermarked clip that can be monetized on one channel. For $299, customers can purchase a monetizable license for unlimited use across all of their channels. Of course, given that Jukin’s library comprises clips from across the web that it has licensed, viral video makers will receive royalties themselves whenever their videos are purchased. All told, Jukin says it has shelled out $25 million in royalty payments to date.

The self-service tool, which launched in beta last year and is bowing officially today, has already amassed 1,200 customers — including social-first publishers, small businesses, brands and creative agencies, and nonprofits — in 100 countries who have licensed over 3,000 videos, Jukin says.

And to fete its wider launch, Jukin is partnering with multi-channel networks BroadbandTV and Fullscreen to provide exclusive discounts to creators within each network, as well as dedicated customer support and early access to new features.

Finally, as it rolls out the new self-service platform, Jukin says it will adjust the infringement rates it charges those who don’t properly license its videos on YouTube to mirror its above pricing tiers.

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Amazon Rebrands Twitch Prime, No Longer Requires Twitch Account To Access Benefits

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Amazon has rebranded Twitch Prime, pulling the monthly gaming-related perk service a little closer under its own umbrella.

The suite of benefits, now called Prime Gaming, has always been automatically included in Amazon Prime subscriptions. According to Amazon, that means around 150 million people globally have access to things like extra colors, more chat badges, and free channel subscriptions on Twitch, plus–through Amazon’s partnerships with game developers–a rota of free video games and exclusive in-game content.

Despite the fact that Twitch Prime launched in 2016, though, many Prime members are still totally unaware they have these perks.

“A big part of the thinking behind the rebrand is to make it clear for Amazon Prime customers that all these Prime Gaming benefits are free with their Prime membership,” Prime Gaming general manager Larry Plotnick told VentureBeat. “There was always confusion.”

But this brush-up isn’t just a name change. Amazon has also made benefits more accessible to a broader range of users by nixing the need for them to have a Twitch account. Before, if Prime subscribers wanted to download a free game or get an exclusive loot item, they needed a Twitch account, needed to link that Twitch account to their Amazon account, and often had to confirm their Twitch credentials in their browser or on their gaming console. Now, they only need their Amazon account.

“As an Amazon customer or an Amazon Prime customer, it’s a one-click claim now that doesn’t require excess steps in a customer experience,” Plotnick said.

Obviously, if an Amazon Prime subscriber doesn’t use Twitch, they won’t get the Twitch-specific perks. But in its rebrand announcement, Amazon spotlighted Prime Gaming’s other offerings: free games and in-game content. For the month of August, for example, users can download (and keep forever) more than 20 games for free, including arcade classics King of the Monsters, Ironclad, Sengoku 3, and Samurai Showdown II. In-game loot often rotates or refreshes, too; Apex Legends players get access to an exclusive new character skin per month, and Grand Theft Auto players get $1 million worth of in-game currency each month they’re subscribed.

Opening Prime Gaming up to non-Twitch users might be a way for Amazon to amp up its incoming gaming service. The ecommerce giant revealed in April that it’s building a cloud gaming service, codenamed Project Tempo, to rival Google’s Stadia. Tempo is set for release later this year or early next year, which makes right about now not a bad time to start reminding users that it hands out lots of free gaming content on the regular.

Amazon is also getting into developing its own games, but tentpole title Crucible was pulled back to closed beta last month after launching in May to lukewarm reviews.

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Studio71 Sets New Podcasts From LaurDIY, JayVee, Forges Monetization Pact With ‘The Laugh Button’

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Studio71 is adding to its podcast slate with three new summer series fronted by noted influencers.

At the same time, the multi-channel network has forged a partnership with digital comedy site The Laugh Button to serve as the exclusive monetization and distribution partner for its podcast slate. The Laugh Button produces audio series from top comedians, including Jim Norton’s The Chip Chipperson Podacast and Lewis Black’s Rantcast.

In terms of new shows — all of which will be distributed for free across Apple Podcasts and Spotfy, — Studio71’s slate includes LaurDIY’s Wild ‘Til 9. Premiering tomorrow, the series will see famed lifestyle YouTuber Lauren Riihimaki and her boyfriend, Jeremy Lewis — an ex-frat president turned tech mogul — discussing relationships.

In Wild Wild Tech, which launched on Aug. 5, hosts Jordan Erica Webber (of the British TV series The Gadget Show) and co-host Joshua Rivera, a freelance journalist, will cover the wacky ways that tech is shaping modern culture. Finally, Preloaded, bowing on Aug. 17, will cut through the spin of video game marketing to deliver honest coverage of upcoming games. The series is hosted by gaming YouTubers Jackson ‘JayVee’ Van Over and Josh ‘Quest Mode’ Finderup, and will also break down top gaming news.

All told, Studio71 says its podcast business has taken off in the last year, with audio listens up 256% from July 2019 to 2020, and ad revenue up 690% over the past year ended in May. Other recently-announced shows include Bob Saget’s Here For You and Waveform: The MKBHD Podcast, hosted by YouTube tech phenom Marques Brownlee.

“As we continue to work with our network of talent and expand into new ventures, we strive to be the best partners for podcasters and brands alike,” Stephen Perlstein, Studio71’s VP of podcasts, said in a statement. “We’re just scratching the surface of what Studio71 has to offer the podcast world.”

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Studio71 Sets New Podcasts From LaurDIY, JayVee, Forges Monetization Pact With ‘The Laugh Button’

  • Post category:Other

Studio71 is adding to its podcast slate with three new summer series fronted by noted influencers.

At the same time, Studio71 has forged a partnership with digital comedy website The Laugh Button to serve as the exclusive monetization and distribution partner for its podcasts. The Laugh Button produces audio series from top comedians, including Jim Norton’s The Chip Chipperson Podacast and Lewis Black’s Rantcast.

In terms of new shows, all of which will be distributed for free across Apple Podcasts and Spotfy, the slate includes LaurDIY’s Wild ‘Til 9. Premiering tomorrow, the series will see the famed lifestyle YouTuber Lauren Riihimaki and her boyfriend, Jeremy Lewis — an ex-frat president turned tech mogul — discussing relationships.

In Wild Wild Tech, which launched on Aug. 5, hosts Jordan Erica Webber (of the British TV series The Gadget Show) and co-host Joshua Rivera, a freelance journalist, will cover the wild ways tech is shaping modern culture. Finally, Preloaded, bowing on Aug. 17, will cut through the spin of video game marketing to deliver honest coverage of upcoming games. The series is hosted by gaming YouTubers Jackson ‘JayVee’ Van Over and Josh ‘Quest Mode’ Finderup, and will also break down top gaming news.

All told, Studio71 says its podcast business has taken off in the last year, with audio listens up 256% from July 2019 to 2020, and ad revenue up 690% over the past year ended in May. Other recently-announced shows include Bob Saget’s Here For You and Waveform: The MKBHD Podcast, hosted by YouTube tech phenom Marques Brownlee.

“As we continue to work with our network of talent and expand into new ventures, we strive to be the best partners for podcasters and brands alike,” Stephen Perlstein, Studio71’s VP of podcasts, said in a statement. “We’re just scratching the surface of what Studio71 has to offer the podcast world.”

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David Dobrik, Avani Gregg, Brittany Broski Among First Recipients Of TikTok’s $1 Billion Creator Fund

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David Dobrik, Avani Gregg, and Brittany Broski are among the first 19 recipients of TikTok’s $1 billion Creator Fund.

Announced in July, the fund is meant to fill the monetization gap for “hundreds of thousands of creators,” Vanessa Pappas, the general manager of TikTok U.S., wrote in a blog post this morning. It will “support creators of all sizes and backgrounds through earnings that reward the passion and dedication they put into inspiring, uplifting, and entertaining the TikTok community,” she added.

For now, TikTok is parceling out a starter amount of $200 million to U.S.-based creators with more than 10,000 followers and 10,000 video views within the last 30 days. The fund will grow to $1 billion in the U.S. over the next three years, and more than $2 billion globally, per TikTok. We don’t know how much each creator receives, or whether the amount varies from creator to creator. We do know that TikTok has said it will distribute funds in “regular payments” to creators over the next year.

The first 19 recipients are creators across origins (Dobrik and Ross Smith are well-known Viners, but others are just getting their start on TikTok), professions (there are chefs, photographers, and doctors), genres (like comedy, DIY, and fashion and beauty), and follower counts (some have hundreds of thousands, while Spencer X, who has 40.2 million fans, is the seventh most followed maker on the entire platform).

“Each of these creators has shown what it means to be your authentic self, bring joy and inspiration to people, and creatively connect with an audience,” Pappas said. “From redefining a category to venturing into uncharted waters, these creators are a huge part of TikTok and we’re grateful for their ingenuity and creative spirit.”

You can see the full list of first recipients below, with descriptions provided by TikTok.

  • @acooknamedmatt–Matt Broussard is a Seattle Zagat 30 under 30-awarded chef who shares his passion for cooking through his video creation and pop up dinners. Matt educates people on how to make his favorite recipes in addition to showing off his impressive knife-cutting skills.
  • @alex.stemp–Alex Stemplewski is a Los Angeles photographer best known for his impromptu public photoshoots. Many of his videos depict him approaching a stranger in public and offering to photograph their portraits in unique ways, which he shares with them and in his videos.
  • @avani–Avani Gregg, passionate about beauty and makeup, has built a following of nearly 24 million followers who love her makeup tutorials. Avani brings characters she’s sketched in books to life, using colorful palettes and unusual techniques. As she continues to build a career as a creator, she is also exploring her interests in fashion, dancing and acting.
  • @brittany_broski–Brittany Tomlinson is an iconic example of a TikTok creator success story. Initially known as “Kombucha Girl” for the viral video of her trying kombucha for the first time, Brittany has grown her platform on TikTok to five million loyal followers over the course of the past year.
  • @cheyennejazwise–Cheyenne Jaz Wise, a cosplay creator from Las Vegas, NV, is currently on furlough, due to COVID-19, from one of her seamstress jobs and children’s theater program. She has turned to TikTok to share her passion for sewing creative costumes.
  • @daviddobrik–David is a digital entertainment personality known for his high-energy videos consisting of pranks, cute animals, and fun with friends. His humorous and entertaining content has amassed more than 20 million followers.
  • @doctor.jesss–Jess Andrade is a pediatric resident who wants to make healthcare and health-related information accessible to all. Many of her videos show a day in the life of her as a doctor, or give helpful information about hot topics in healthcare.
  • @dreadknotwoodshop–Darryl Jones is a woodturner from Deltona, Florida and the founder of Dread Knot Woodshop. He teaches classes in person and online and appears at trade shows. Show cancellations due to the pandemic have heavily affected his business. The silver lining has been being able to continue to bring his work to people through TikTok.
  • @feelgoodfoodie–Yumna Jawad joined TikTok by word of mouth from her close-knit food community. She believes food shouldn’t only taste good, it should make you feel good. Yumna food vlogs on TikTok.
  • @heyeliza–Chance Moore and Kate Hudson are parents to Eliza, an amazing and beautiful 10-month old girl battling cancer. Chance and Kate share videos about their lives as a family dealing with a very tough situation. Their videos of family positivity and optimism have amassed nearly 3 million followers.
  • @justmaiko–Originally dancer and now full time creator, Michael Le is widely known in the TikTok community for starting trends and creating memorable choreography. He recently hit 35M followers and is continuing to grow with his fun and exciting dance content.
  • @lgndfrvr–Justice Alexander has a passion for entertaining those around him and putting smiles on their faces with his comedic and family-friendly approach. Better known as LGND, he is based in Los Angeles and is known as one of the top Latino creators on the platform.
  • @lifeofadoctor–Dr. Fayez, a healthcare professional, has quickly gained over 500K followers since starting his TikTok journey in fall of 2019. Many of his videos depict him mythbusting common misconceptions within healthcare, or giving his audience a glimpse on his everyday life as a doctor.
  • @marstruck–As a proud Asian American, Marissa Ren uses her platform to educate viewers about Asian influences on global fashion while also sharing videos about her current favorite fashion trends.
  • @mattgresia–Matt Gresia is an entrepreneur and business guru. He uses topics that followers would find relatable for his entertaining “Did You Know” and informational videos.
  • @onlyjayus–Isabella Avila recently graduated with a degree in computer science and math and moved to Los Angeles to take her creator career to the next level and pursue it as a full time job. Her videos surrounding facts and psychology erupted on the platform, and she was one of the inaugural 2020 LGBTQI+ TikTok Trailblazers.
  • @rosssmith–Ross Smith is a veteran digital entertainment personality from Westerville, Ohio known for his hilarious videos filmed with his Granny. The iconic duo never fails to entertain their loyal follower base with original skits and comical pranks. Ross has been an active creator on TikTok for several years and is continuing to grow every day.
  • @spencerx–Spencer Polanco Knight is a Beatbox artist from Manhattan whose growth on TikTok over the past year has been explosive, receiving support from almost 40 million followers. Spencer is particularly passionate about spreading awareness of beatboxing as a mainstream music medium.
  • @tonyyounmd–Dr. Anthony Youn is a board-certified plastic surgeon known as America’s Holistic Plastic Surgeon™. Tony uses his TikTok presence to educate people about holistic beauty and empowers them to look and feel the best version of themselves.

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David Dobrik, Avani Gregg, Brittany Broski Among First Recipients Of TikTok’s $1 Billion Creator Fund

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David Dobrik, Avani Gregg, and Brittany Broski are among the first 19 recipients of TikTok’s $1 billion Creator Fund.

Announced in July, the fund is meant to fill the monetization gap for “hundreds of thousands of creators,” Vanessa Pappas, the general manager of TikTok U.S., wrote in a blog post this morning. It will “support creators of all sizes and backgrounds through earnings that reward the passion and dedication they put into inspiring, uplifting, and entertaining the TikTok community,” she added.

For now, TikTok is parceling out a starter amount of $200 million to U.S.-based creators with more than 10,000 followers and 10,000 video views within the last 30 days. The fund will grow to $1 billion in the U.S. over the next three years, and more than $2 billion globally, per TikTok. We don’t know how much each creator receives, or whether the amount varies from creator to creator. We do know that TikTok has said it will distribute funds in “regular payments” to creators over the next year.

The first 19 recipients are creators across origins (Dobrik and Ross Smith are well-known Viners, but others are just getting their start on TikTok), professions (there are chefs, photographers, and doctors), genres (like comedy, DIY, and fashion and beauty), and follower counts (some have hundreds of thousands, while Spencer X, who has 40.2 million fans, is the seventh most followed maker on the entire platform).

“Each of these creators has shown what it means to be your authentic self, bring joy and inspiration to people, and creatively connect with an audience,” Pappas said. “From redefining a category to venturing into uncharted waters, these creators are a huge part of TikTok and we’re grateful for their ingenuity and creative spirit.”

You can see the full list of first recipients below, with descriptions provided by TikTok.

  • @acooknamedmatt–Matt Broussard is a Seattle Zagat 30 under 30-awarded chef who shares his passion for cooking through his video creation and pop up dinners. Matt educates people on how to make his favorite recipes in addition to showing off his impressive knife-cutting skills.
  • @alex.stemp–Alex Stemplewski is a Los Angeles photographer best known for his impromptu public photoshoots. Many of his videos depict him approaching a stranger in public and offering to photograph their portraits in unique ways, which he shares with them and in his videos.
  • @avani–Avani Gregg, passionate about beauty and makeup, has built a following of nearly 24 million followers who love her makeup tutorials. Avani brings characters she’s sketched in books to life, using colorful palettes and unusual techniques. As she continues to build a career as a creator, she is also exploring her interests in fashion, dancing and acting.
  • @brittany_broski–Brittany Tomlinson is an iconic example of a TikTok creator success story. Initially known as “Kombucha Girl” for the viral video of her trying kombucha for the first time, Brittany has grown her platform on TikTok to five million loyal followers over the course of the past year.
  • @cheyennejazwise–Cheyenne Jaz Wise, a cosplay creator from Las Vegas, NV, is currently on furlough, due to COVID-19, from one of her seamstress jobs and children’s theater program. She has turned to TikTok to share her passion for sewing creative costumes.
  • @daviddobrik–David is a digital entertainment personality known for his high-energy videos consisting of pranks, cute animals, and fun with friends. His humorous and entertaining content has amassed more than 20 million followers.
  • @doctor.jesss–Jess Andrade is a pediatric resident who wants to make healthcare and health-related information accessible to all. Many of her videos show a day in the life of her as a doctor, or give helpful information about hot topics in healthcare.
  • @dreadknotwoodshop–Darryl Jones is a woodturner from Deltona, Florida and the founder of Dread Knot Woodshop. He teaches classes in person and online and appears at trade shows. Show cancellations due to the pandemic have heavily affected his business. The silver lining has been being able to continue to bring his work to people through TikTok.
  • @feelgoodfoodie–Yumna Jawad joined TikTok by word of mouth from her close-knit food community. She believes food shouldn’t only taste good, it should make you feel good. Yumna food vlogs on TikTok.
  • @heyeliza–Chance Moore and Kate Hudson are parents to Eliza, an amazing and beautiful 10-month old girl battling cancer. Chance and Kate share videos about their lives as a family dealing with a very tough situation. Their videos of family positivity and optimism have amassed nearly 3 million followers.
  • @justmaiko–Originally dancer and now full time creator, Michael Le is widely known in the TikTok community for starting trends and creating memorable choreography. He recently hit 35M followers and is continuing to grow with his fun and exciting dance content.
  • @lgndfrvr–Justice Alexander has a passion for entertaining those around him and putting smiles on their faces with his comedic and family-friendly approach. Better known as LGND, he is based in Los Angeles and is known as one of the top Latino creators on the platform.
  • @lifeofadoctor–Dr. Fayez, a healthcare professional, has quickly gained over 500K followers since starting his TikTok journey in fall of 2019. Many of his videos depict him mythbusting common misconceptions within healthcare, or giving his audience a glimpse on his everyday life as a doctor.
  • @marstruck–As a proud Asian American, Marissa Ren uses her platform to educate viewers about Asian influences on global fashion while also sharing videos about her current favorite fashion trends.
  • @mattgresia–Matt Gresia is an entrepreneur and business guru. He uses topics that followers would find relatable for his entertaining “Did You Know” and informational videos.
  • @onlyjayus–Isabella Avila recently graduated with a degree in computer science and math and moved to Los Angeles to take her creator career to the next level and pursue it as a full time job. Her videos surrounding facts and psychology erupted on the platform, and she was one of the inaugural 2020 LGBTQI+ TikTok Trailblazers.
  • @rosssmith–Ross Smith is a veteran digital entertainment personality from Westerville, Ohio known for his hilarious videos filmed with his Granny. The iconic duo never fails to entertain their loyal follower base with original skits and comical pranks. Ross has been an active creator on TikTok for several years and is continuing to grow every day.
  • @spencerx–Spencer Polanco Knight is a Beatbox artist from Manhattan whose growth on TikTok over the past year has been explosive, receiving support from almost 40 million followers. Spencer is particularly passionate about spreading awareness of beatboxing as a mainstream music medium.
  • @tonyyounmd–Dr. Anthony Youn is a board-certified plastic surgeon known as America’s Holistic Plastic Surgeon™. Tony uses his TikTok presence to educate people about holistic beauty and empowers them to look and feel the best version of themselves.

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How The NBA Has Approached Facebook Video Since Returning to the Court

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The NBA‘s restart last week was met with a lot of excitement–among players and fans, sure, but also from TV networks, which have been devoid of premium programming for months now without live sports. Everyone involved with the NBA has been looking for ways to engage with viewers despite a lack of games.

For several NBA teams, Facebook was a viable option to stay in front of fans. The Los Angeles Lakers, in particular, were impressive on that front, generating 185 million video views from March 12 to July 28, according to Tubular Labs. That was the most Facebook video views of any NBA franchise during the timeframe. Surprisingly, monthly views were also in line with the team’s averages during a regular season. The Golden State Warriors (110 million views) and the San Antonio Spurs (80 million) were the only other teams with more than 55 million views on the platform during the stretch.

Since live games restarted on July 30, the NBA has been very active in utilizing Facebook video. NBA-owned pages have earned 135 million views since July 30 on 2,129 uploads. The NBA’s primary page has the most views there, followed by the Lakers, NBA Philippines, NBA LATAM, the San Antonio Spurs, and the Sacramento Kings.

Notably, the NBA and its teams aren’t leaning exclusively on recent games and highlights. They’ve managed to mix that sort of content in with full-season highlight reels from quarantine as well. The Lakers have primarily moved toward individual plays and shining a spotlight on stars LeBron James and Anthony Davis. Since returning to play, the NBA’s top video is a quick highlight of LeBron’s defense leading a three-pointer (4.3 million views). James is also featured in five of the top 10 (some from the NBA itself, and others from the Lakers).

The NBA’s own videos have looked at top recent performances–like Giannis Antetokounmpo vs. Boston–while also featuring career highlights of players that have excelled since getting back on the court, as was the case for the Phoenix SunsDevon Booker. On some of the NBA’s regionally focused pages, the league has been creating short recaps of the season to date, in order to help catch up new and old fans before games restarted. The Spurs have worked with corporate partners like BMW to sponsor player highlights, while the Kings have activated with State Farm to emphasize each game’s top assist.

In that vein, 118 different brands have sponsored at least one NBA-owned Facebook video since July 30. The California Office of Traffic Safety has earned the most views with those (1.1 million, all through a deal with the Kings), while Lexus and Gatorade have sponsored the most videos (eight apiece). Among teams, the Houston Rockets have the most sponsored Facebook videos (38), but the Spurs have generated the most sponsored views at 4.2 million.

As the regular season wraps up in the bubble, video views (and sponsorship opportunities with those) only seem poised to increase as attention climbs.

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