Top 50 Most Viewed YouTube Channels Worldwide • Week Of 5/25/2020

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[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Scroll down for this week’s Tubefilter Chart.

Seven days after a children’s entertainment channel became the first YouTube hub to ever surpass one billion views in a single week, it once again claimed the top spot in our ranking of the most popular destinations on the world’s top video site. In fact, the channel in question is seeing a continued acceleration of its viewership. Next stop, two billion?

Chart Toppers

If Cocomelon – Nursery Rhymes split its viewership into two equal pieces, those divisions would both count more weekly traffic than all but two other YouTube channels. The #2 and #3 finishers in our latest chart, and the only hubs that got within 50% of Cocomelon’s 1.09 billion weekly views were T-Series and Kids Diana Show, respectively. The former channel, based in India, saw its viewership climb by 11% over the past seven days, reaching a total of 788.8 million weekly views. The latter, an American family vlog, trended in the opposite direction, losing 10% of its volume from last week but still winding up with an impressive sum of 593.6 million views over seven days.

In fact, none of the channels that made up last week’s top five shifted positions in this chart. SET India retained the #4 spot even though its viewership fell by 6%. The South Asian arm of Sony Entertainment Television ended up with 539.7 million weekly views on YouTube. The final channel in the top five was another American content producer aimed at YouTube’s youngest viewers. Like Nastya also saw its viewership dip by 10% over the previous week, but its final seven-day total of 488.9 million views was still enough to hold onto the #5 position in our global chart.

Top Gainers

During a week when Muslims celebrated the feast of Eid al-Fitr, many viewers visited YouTube to watch a show regarded as one of the most popular offerings in the Islamic world. That show is known as Diriliş: Ertuğrul in its native Turkish, but it was the Urdu version of the historical epic, titled Ertugrul Ghazi, that made the biggest splash on YouTube this week. (The English translation of the title is Resurrection: Ertuğrul.)

Ertugrul Ghazi follows the titular Ertugrul, who was the father of Osman I, the founder of the Ottoman Empire. The show, set in the 13th century, has been likened to Game of Thrones and has become quite popular among Islamic viewers, particularly in the Middle East and South Asia. A month ago, state-run Pakistani broadcaster PTV began posting full episodes of Ertugrul Ghazi on a new channel. The uploads have been extremely popular, with the first episode receiving close to 40 million views in its first month on YouTube.

The week, viewership on the TRT Ertugrul by PTV channel jumped by 17%, allowing it to rise from 49th place in our charts up to 33rd. In total, the Ertugrul Ghazi episodes (along with a few adjacent videos) scooped up 136.7 million weekly views on their Urdu-language home.

PTV has bigger goals in mind for its TRT Ertugrul channel. It would like to set an #ErtugrulYouTubeRecord by receiving more subscriptions in a month than any other channel. Right now, it has 4.07 million subscribers, so it still has a ways to go before it surpasses the record-high total of 6.6 million subscribers in a month.

Channel Distribution

Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:

  • United States: 14 channels in the Top 50.
  • India: 12 channels in the Top 50.
  • South Korea: 3 channels in the Top 50.
  • Argentina, Canada, The Philippines, Russia, United Arab Emirates, and the United Kingdom: 2 channels each in the Top 50.
  • Brazil, Jordan, Mexico, South Korea, Netherlands, Pakistan, Puerto Rico, Romania, Thailand, and Turkey: 1 channel each in the Top 50.

As always, keep up to speed with the latest Tubefilter Charts and all of our news at Tubefilter by following us on Twitter, becoming a fan on Facebook, and watching our videos on YouTube.

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Netflix Cancels ‘Terrace House’ Production After Death Of Star Hana Kimura

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Netflix has cancelled production on the current season of reality show Terrace House following the apparent suicide of 22-year-old star Hana Kimura.

“We would like to express our sincere condolences for the death of Hana Kimura,” a statement posted to Terrace House’s official website reads. (The original statement is posted in Japanese and was translated automatically by Google Chrome.) “Regarding Terrace House Tokyo, 2019-2020, we have decided to cancel the production.”

Each season of the Terrace House franchise–which is produced by Netflix and Japanese station Fuji Television–follows the everyday lives of a group of strangers who move in together. While this sounds like a Big Brother or Survivor setup ripe for interpersonal drama, Terrace House as a whole is known for being largely drama-free, and cast members often become friends or romantic partners.

Terrace House Tokyo began airing in May 2019. Kimura, a champion professional wrestler with World Wonder Ring Stardom, was one of six cast members. Her presence on the show sparked a slew of negative comments from internet users, many of them criticizing her appearance. Before her death, she tweeted that she was receiving “nearly 100 frank opinions every day” telling her she was “disgusting,” and that she should “die” or “disappear.”

According to a report from Kyodo News, the season was set to conclude after two more episodes, but those episodes now won’t air.

Japan considering amping up cyberbullying laws

Separately, Japanese officials announced that because of Kimura’s death, they are considering intensifying laws against cyberbullying. Potential changes would include mandating that social media platforms turn over abusive users’ real-life identities and phone numbers.

“It’s necessary to properly implement procedures to disclose information on senders in order to curb online abuse and rescue victims,” Sanae Takaichi, Japan’s communications minister, said in a statement. He added that laws could be changed by the end of this year.

The Japanese branches of Twitter, Facebook, and South Korean communications app Line have reportedly issued a joint statement saying they would work with officials to ban abusive users, but said they also want to respect freedom of expression and protect privacy, Variety reports. It’s not clear whether that means they intend to comply with a law that would require disclosure of users’ personal information or not.

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Tastemade To Follow Travel-Averse Road Trippers In Linear Series ‘The Un-Adventurers’

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Tastemade, the food and lifestyle streaming service with 300 million viewers, has announced its latest long-form linear series, The Un-Adventurers.

Bowing on June 3 across Tastemade’s smart TV streaming distribution network, the show — which feels like a particularly a propos escape amid quarantine — will follow four Americans who have never left their home states to embark on cross-country road trips. Each participant was nominated by friends or family for the show, and will be tasked with facing the unique challenges that has made travel unachievable.

With air travel travel temporarily stifled due to the coronavirus pandemic, Tastemade notes that one in three Americans is planning a road trip this summer. The Un-Adventures is hosted by Emmy nominee Sal Masekela, sponsored by Hyundai, and developed in collaboration Hyundai’s ad and media agencies, Innocean USA and Canvas Worldwide. (Tastemade and Hyundai formerly partnered for three seasons of a series titled The Grill Iron).

In each episode, Masekela will join guests in a Hyundai SUV. The first episode will follow a single mom from Georgia who voyages to Florida to dip her feet into the ocean for the first time, while the second episode will follow a devoted dad and aspiring stand-up comedian who braves the prospect of a performance in a new state.The latter two episodes have yet to be shot due to the pandemic, but are slated to enter production as soon as conditions have been deemed safe, Tastemde says.

“During this unprecedented time, the Tastemade audience is looking for unique ways to stay engaged, and The Un-Adventurers offers viewers the chance to virtually transport to various cities nationwide while establishing an emotional connection with our featured individuals,”  Jeff Imberman, the company’s head of sales and brand partnerships, said in a statement.

In addition to Tastemade’s social channels, content also lives on YouTube TV, Samsung TV Plus, VIZIO SmartCast TVs, The Roku Channel, Comcast Xfinity X1, and more.

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Ninja Launches Star-Studded, Six-Week ‘Fortnite’ Tournament On His Mixer Channel

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Ninja is launching a live Fortnite competition series on Mixer, the Microsoft-owned platform where he signed an exclusive streaming deal last year.

Dubbed Ninja Battles Featuring Fortnite, the six-week tournament will premiere tomorrow, and will see 60 Fortnite pros and gaming stars compete against Ninja (whose real name is Tyler Blevins) and one another over the course of six tournaments. Guests will include Nick Eh 30, Bugha, Ewok, NateHill, and Reverse2K. Fortnite casters BallaTW and MonsterDface will provide live commentary for each competition, and a $400,000 prize pool will be at stake. Gameplay will air every Thursday at 3 pm ET.

Ninja Battles is the first live event series — and the first produced programming — on Blevins’ Mixer channel, and marks a collaboration between Blevins and his management company, Loaded. The series will also enable fan interaction, and cross-platform engagement, given that each streamer will be broadcasting from the platform of their choice (though from the comfort of home, in accordance with current social distancing protocols).

“I joined Mixer to push boundaries, create different types of streaming content, and interact with fans in new ways,” Blevins said in a statement. “Ninja Battles brings a new kind of gameplay to the community. I am excited to share this competitive experience with my fans, as well as have my fellow gamers and friends participate.”

In other Ninja news, Blevins recently relaunched his Team Ninja clothing brand, powered by Killer Merch — a merch purveyor co-owned by fellow digital luminary Jeffree Star.

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BuzzFeed’s Latest ‘Unsolved’ Season Scares Up Record YouTube Traffic

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BuzzFeed Unsolved’s latest season scared up all-time-high viewership for the long-running web series’ YouTube hub.

Hosts Ryan Bergara and Shane Madej (former BuzzFeeders turned cofounders of original studio Watcher) returned March 13 to take viewers through six episodes of true crime mysteries, from the death of Edgar Allan Poe to the Sheppard murders to the Lady of the Dunes. They capped off the season April 17 with Unsolved’s overall 100th episode.

The new episodes helped make April Unsolved’s most-watched month yet, BuzzFeed tells Tubefilter. Its YouTube channel–which has 3.84 million subscribers and, in quiet times, nets around 16 million views per month–scored a record 53.5 million views and 12.1 million hours of watch time across all episodes. And March was busy, too: it brought 51.6 million views, 11.2 million hours watched. (For comparison, Unsolved’s previous season aired in September and October 2019. In September, the channel brought 25.4 million views and 5.1 million hours of watch time, and in October, it brought 40.6 million views, 6.6 million hours watched.)

And, of course, the season marked the aforementioned milestone–100 episodes of ghost-hunting, ghoul-chasing, and mystery investigating from Bergara (believer in most things ghost and ghoul) and Madej (skeptic of all things ghost and ghoul). The 100th episode revisited the very first case probed by Bergara and former short-term cohost Brent Bennett: the death of the Somerton Man.

For both Bergara and Madej, it was a chance to reflect on how far the series has come.

“That episode was one of those times where I was able to really look back at the start of this,” Bergara tells Tubefilter. “We started shooting this show with no camera. It was just an audio recorder in a room with me and Brent, and no crew. I did everything myself. And now we have an incredible team, which I’m very close to. The team we travel with on Unsolved is like a little family for Shane and I, so for them to all be there while we’re filming the hundredth episode, to celebrate that together, was a really special moment.”

“Sometimes I’ll think about things that happened around the time that the first episode aired and it feels like yesterday, but also like a decade ago. Especially considering all the places we’ve been to,” Madej chimes in. He gently needles Bergara (who’s known for being just a little more easily spooked), adding, “For some reason I think every time you visit a decrepit, dilapidated building, it probably shaves two years off your life. So you’ve probably aged like most presidents over these past four years.”

Bergara concludes that reaching 100 episodes has been “quite the journey, but it’s very easy for me to look back and still remember the first episode.”

In normal times, the two would be prepping to shoot Unsolved’s next season, but because of COVID-19, they’re stuck at home. Much of what they’re working on right now involves the nascent Watcher. Cofounded with Steven Lim (creator/star of BuzzFeed’s Worth It), Watcher (588K subscribers, 4M views per month) is currently airing previously made episodes of around 10 different shows, including Madej’s spirited Puppet History.

But though their creative focus is elsewhere while future Unsolved content is delayed, the show’s dedicated fandom is never far from Bergara and Madej’s minds.

“I am not an emotional human–currently, at least,” Madej deadpans. “But we’ve just been receiving so many tweets and messages from people who are like, ‘Oh, I’m watching Unsolved with my family while we’re all in quarantine.’ It’s been nice to know that we can make people feel a little less alone during this very strange time in all our lives. And it goes two ways. It makes us feel a little less alone as well.”

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With 1.5 Billion Daily Views, ‘Epidemic Sound’ Wants To Be YouTube’s De Facto Soundtracker

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Epidemic Sound, an 11-year-old music licensing firm based in Stockholm, is seeking to become YouTube‘s de facto soundtracker.

The company, formed by five Swedish entrepreneurs hailing from the traditional TV and music industries, has become one of YouTube’s most prominent music providers with eight offices globally, 400 employees, roughly $59 million in venture funding, and revenues of $24 million in 2018. While Epidemic licenses music in various venues — including linear programming and physical retail locations — its flagship business enables YouTubers to pay a monthly subscription fee, beginning at $15 per month, to access its catalog of roughly 30,000 royalty-free tracks (including stems) and 60,000 sound effects for videos.

Though it has worked with creators since its founding in 2009, Epidemic launched its YouTube subscription product in 2015 and began bringing video makers more closely into the fold roughly three years ago with the formation of its so-called Ambassador Program, whose core aim is to foster creative collaboration between content creators and musicians.

The program provides free subscriptions to thousands of influential creators, including YouTube luminaries like PewDiePie, Peter McKinnon, Jack Black, and Mr. Kate. Additionally, the Program works with select creators on an even more intimate basis — inviting them to creative summits, for instance, and funding high-budget collaborative videos.

Interfacing with creators via its Ambassador Program is a key priority for the company, as YouTube subscriptions are the centerpiece of Epidemic’s business. And it has built a seismic presence on the platform.

From Televised Swedish Music Competitions To YouTube

Today, Epidemic co-founder and CEO Oscar Höglund exclusively tells Tubefilter that videos containing its music tracks are viewed 1.5 billion times on YouTube every day. (Epidemic counts at least 20 seconds as a view). And while the company doesn’t disclose its exact user count, Hoglund says “millions of YouTube channels” subscribe to the service.

Höglund knows the importance of music. He hails from the TV business — having co-created the music competition series Made In Sweden, which ran for two seasons in the late aughts — and conceived Epidemic after enduring the numerous pain points and red tape involved in licensing music throughout his career.

“Content without music is a bit like food without taste. It’s not memorable, it doesn’t stick out, it’s not something you talk about, and it’s not something you share,” he says, noting that Epidemic was established with a creator-first ethos. “In everything that we’ve done, we’ve always looked at content creators and said, ‘How can we be of service?’ We’ve always had that sentiment of putting their needs first.”

This continues to be the case even as Epidemic weathers storms. Earlier this month, Epidemic laid off roughly 20% of its staff — 79 of its 419 employees — most of whom hailed from its sales department. Subscription sales for the Epidemic product have become increasingly digitally-driven, the company said, which was the reason for the layoffs — and this shift to digital has only been accelerated in recent months by the coronavirus pandemic. That said, Hoglund tells Tubefilter that the company remains as committed as ever to creators.

“Our realignment sees us support our creator community even further,” Hoglund tells Tubefilter, “by allowing us to double down and focus on improving our digital experience. This is so YouTubers and other creators can discover and use great music to help bring their videos to life and tell their stories across all platforms. It also puts us in a position to respond to the changing needs of our enterprise clients such as brands and production companies in a post COVID-19 world that will be more digital than ever before.”

A Snowball Effect

Epidemic’s Ambassador Program comprises 15 staffers. The team has been led for the past three years by head of community marketing Märta Strokirk. In terms of partnerships, Strokirk notes the company isn’t necessarily seeking to work with the biggest names on YouTube, but rather a diverse and representative array of voices in terms of subscribers, content genres, and geography.

Höglund adds that these relationships aren’t transactional in nature — payment to creators in exchange for a shoutout, for instance. “Rather, what we’ve tried to do is create the concept of an ecosystem of paying it forward,” he explains. “We think that by doing the right thing over time, those shoutouts are earned.”

And given that the digital creator industry tends to be incredibly peer-driven, he adds — with creators looking to one another for inspiration and advice — the idea is that the Program have a snowball effect.

Strokirk explains that Epidemic’s work with creators breaks down into two categories: campaigns and experiences.

‘Campaigns’ refers to the original productions that Epidemic has funded, combining the creative minds of top YouTubers and its resident musicians. Last fall, for instance, Epidemic flew Toronto-based YouTube star Peter McKinnon to Norway to create a short film about the Swedish music producer Ooyy (see above). And more recently, the company tapped YouTuber Alen Palander (148,000 subscribers) to direct a music video for emerging rap duo Iso Indies. Another recent (unsponsored) collab saw U.K. illustrator and painter Minnie Small (377,000 subscribers) creating an album cover for Epidemic artist Velvet Moon.

The ‘experiences’ tab, on the other hand, refers to IRL meetups. The company has hosted two Creator And Music Summits bringing together video makers and musicians — for the first time in New York City in Dec. 2018, and then again in Stockholm in May 2019. The purpose of the events is to forge collaboration and spark ideas about how music can fuel the creative process. In Dec. 2019, the company hosted a Music Summit exclusively for producers in New York City — though the next Creator And Music Summit slated to take place in May has been postponed due to the coronavirus.

Some of the content creators who have attended past events include include: Vancouver-based fashion vloggers ToThe9s (634,000 subscribers), who created a lookbook set to the tunes of Epidemic artist Sarah2Ill; lifestyle vlogger Shameless Maya (1.2 million subscribers); travel vlogger Lost LeBlanc (1.5 million); and fashion and lifestyle creator TheLineUp (525,000).

In light of the current pandemic, however, Epidemic is seeking to bring this collaborative programming online with social media hashtag challenges dubbed #PassTheBeat and #PassTheEdit, Strokirk says. The still-ongoing social media campaign is asking different Epidemic producers to add successive elements to an evolving music track, one after the other, in order to build a song as a team. Then, with the finished product, Epidemic will tap creators to #PassTheEdit — collaborating in a similar vein on a music video.

And in addition to offering free music licenses to healthcare and non-profit organizations tackling the coronavirus, Höglund has also been hosting Instagram Lives with YouTube creators to share tips about how to weather the current storm and adjust to a new normal. His Creators Conversaations series has featured creator and social media strategist Justine ‘Coco Cuenco, cinematographer and parkour athlete Marcuz ‘Zyrken’ Gustafsson, Epidemic composer and pianist Megan Wofford, and travel vloggers Kara And Nate.

And finally, in a testament to Epidemic’s desire to understand the creator experience, Höglund has started his own vlog channel called Building Epidemic in a bid to fully immerse himself in a YouTuber’s shoes. You can check out his third installment below.

“Making sure that we are a great source of value creation for the world’s storytellers is ultimately what we’re trying to do,” Hoglund says. “And if we help creators commercially and creatively, they’re going to be passionate about being customers of ours.”

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Markiplier And Jacksepticeye’s Clothing Brand Cloak Digs Up ‘Minecraft’ Partnership

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Just a couple months after dropping an official Five Nights at Freddy’s capsule collection, Markiplier and Jacksepticeye’s lifestyle clothing brand Cloak has revealed its team-up with another YouTube-favorite video game: Minecraft.

The Minecraft Dungeons Limited Edition Collection, launched today, contains a whopping 40 pieces, including T-shirts ($30), hoodies ($60), hats ($24), and several special variations of the brand’s signature cloak ($88). Many are emblazoned with Minecraft imagery, including its iconic tools, gatherable items, and plenty of chickens. Like the rest of Cloak’s products, all pieces are non-gendered, and available in sizes from XS to 5X.

The line is debuting today to coincide with the release of Minecraft Dungeons, a spin-off title that, instead of offering Minecraft’s hallmark mining and crafting mechanisms, invites players to battle–and loot–their way through procedurally-generated dungeons filled with randomized enemies.

Markiplier (aka Mark Fischbach, who has 25.8 million subscribers on YouTube) and Jacksepticeye (aka Seán McLoughlin, 24 million) have both uploaded dozens of Minecraft videos to their channels. The game starred in one of Fischbach’s early content series, Drunk Minecraft, and McLoughlin began his first lengthy playthrough in June 2019.

“We are incredibly excited to partner with Mojang and Microsoft on this clothing line, especially considering the amount of time we have both spent exploring Minecraft,” the duo said in a joint statement. “We want to bring the same type of experiences and emotions from exploring these worlds to the clothing line, to make it as genuine and authentic as possible for all of the fans and gamers out there, while allowing them to see it with new eyes. To be able to design clothes from the game and bring them into the real world is a dream come true.”

Brian Mann, CEO of Cloak, added, “Cloak launched because we wanted to create an all-inclusive community with gaming at its core and storytelling at its heart. The Minecraft world perfectly brings these things together.”

You can see the full collection here.

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Amid Pandemic, Target Says It’s The First Mass Retailer To Launch Shoppable Instagram Posts

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Amid a fraught retail industry in light of the coronavirus pandemic, mass retailer Target has launched virtual shopping on Instagram.

The chain will now let Instagrammers purchase products via shoppable posts on both Target’s main Instagram hub (4.4 million followers) as well as a separate Target Style account (2.2 million followers), which is dedicated to fashion and beauty products. Target says it’s the first mass retailer to sell products via the Instagram Checkout feature. That feature launched in March 2019 and lets shoppers transact sales natively within the Instagram app. Shoppable posts are marked via a shopping bag icon, and Instagram can store payment and delivery info after the first purchase for a more seamless checkout.

Mobile Marketer reports that Target’s Q1 digital sales more than doubled over the same period last year. In-store shopping, on the other hand, has increased just 0.9%.

In addition to launching Checkout last year, Instagram unveiled a Shop account last May, which showcases up-and-coming brands in different product categories with shoppable posts. And parent company Facebook, too, has introduced new ecommerce features amid the pandemic, including a new feature that’s also called Shops, which aims to help small businesses turn their pages on Facebook and Instagram into digital storefronts.

“More and more guests are searching for digital shopping options, and we’re continuing to invest in experiences that allow them to get what they need from Target whenever, wherever and however they want,” Dawn Block, Target’s SVP of digital, said in a statement. “We know our guests are already using Instagram, so we’re making it even easier for them to find and buy the quality, affordable products they expect from Target.”

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Twitch Inks Exclusive Streaming And Appearance Deals With Summit1G, Dakotaz, JoshOG

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The post-Ninja Exodus talent lock-in doesn’t look likely to ease up anytime soon. Twitch’s latest multiyear exclusive livestreaming deals are with three top gamers: JarydSummit1GLazar (5.3 million followers), BrettDakotazHoffman (4.4 million), and JoshJoshOGBeaver (1.7 million).

“Twitch is home, and hopefully always will be home,” Lazar said in a Twitter video announcing the deal. “I’ll see you guys on the channel, and thanks again for allowing me to do what I do. I appreciate it very much.”

The deals mandate all three will continue to stream only on Twitch. They’ll also continue to appear at Twitch gaming events and activations.

“Summit1G, Dakotaz, and JoshOG have each made it a priority to cultivate genuine connections among their fans while demonstrating their ongoing support for the community at large through participation in broader Twitch events,” Michael Aragon, Twitch’s SVP of content, said in a statement. “At a time when community is paramount, these creators are a core part of Twitch’s mission to bring people together, and we’re excited to continue our partnership.”

Lazar mainly plays first-person shooters (FPS), and recently saw his audience spike to 200K concurrent viewers per broadcast while streaming upcoming shooter Valorant. Hoffman, meanwhile, is a primarily Fortnite streamer whose channel was one of Twitch’s top ten most watched in 2018. Beaver, another FPS expert, recently won three back-to-back Call of Duty: Warzone tournaments.

“Over the last decade, these streamers garnered loyal fan bases and built successful brands on Twitch,” said Brandon Freytag, cofounder and SVP of talent at Loaded, the trio’s management company, which brokered the deal. (Loaded represents a number of other big-name gamers, including Ninja, Shroud, CouRage, DrLupo, and TimTheTatman.) “We are very happy that they have the opportunity to continue doing what they love while providing their fans with the livestreaming content they want to watch.”

As mentioned, this is the latest in a long, long string of creator deals signed by Twitch, YouTube, Facebook, and Mixer following Ninja’s exit from Twitch to Mixer last August. Twitch has signed folks like Dr DisRespect, TimTheTatman, DrLupo, NickMercs, LIRIK, and NickEh30; YouTube has snagged PewDiePie, CouRage, LazarBeam, Muselk, and ValkyraeDisguised Toast moved to Facebook; and Shroud, King Gothalion, and FaZe Ewok moved to Mixer.

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CAA Signs Facebook Gaming Creator Jonna Mae (Exclusive)

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Talent firm CAA has signed gaming creator Jonna Mae, best known to fans by her online moniker, Misses Mae. CAA will rep Mae in all areas of her career.

Mae, who was born in the Philippines and currently resides in Los Angeles, counts 431,000 followers on Facebook — with whom she recently re-upped for an exclusive livestreaming deal, as brokered by CAA. In addition, Mae — a variety streamer who predominantly plays first-person shooter titles — counts 374,000 YouTube subscribers and 111,000 followers on Twitch.

Mae has collaborated with several brands throughout her career, including gaming headset maker Turtle Beach, computer case manufacturer NZXT, Samsung, and data storage company Seagate. She has also appeared on Jimmy Kimmel Live! and Netflix’s Bill Nye Saves The World.

CAA has added a number of digital influencers to its roster in recent weeks, including 18-year-old fashion customization creator Marko Terzo, computer-generated Instagrammer Miquela, beauty guru Rachel Levin, and Watcher Entertainment — the digital video upstart co-founded by three longtime BuzzFeed creators.

Other gamers signed to Facebook — which has sought to onboard more players amid a greater industry-wide push toward exclusivity — include Ronda Rousey, Corinna Kopf, and Disguised Toast.

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