Addison Rae Is TikTok’s Highest Earner, Pocketing Roughly $5 Million Over Past Year (Report)

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Addison Rae Easterling may be the second most popular creator on TikTok with 54 million followers, but she is the platform’s top earner, according to a new ranking by Forbes, which has long tabulated the earnings of entrepreneurs, celebrities, and digital creators.

According to the outlet, Eastering pocketed $5 million over the past 12 months ending in June. Her burgeoning empire includes soon-to-launch makeup line Item Beauty, an exclusive podcast deal with Spotify, and a pact to serve as the chief global spokesperson for American Eagle across digital TV, and print.

Easterling is followed on Forbes‘ list by sisters Charli (77 million followers) and Dixie D’Amelio (33 million followers) — who have just inked massive deals to serve as the faces of teen retailer Hollister and Gen Z-leaning beauty brand Morphe 2. Forbes pegs Charli’s earnings at $4 million — making her second to Easterling even though she’s TikTok’s most-followed star by landslide — and Dixie’s at $2.9 million.

In terms of methodology, the outlet notes it estimated pretax earnings between June 30, 2019 and June 30, 2020 based on conversations with influencers themselves, agents, managers, marketers, and investors. Forbes focused on native TikTok stars, it said, and didn’t include creators with a massive TikTok presence who rose to fame elsewhere — such as the musician Jason Derulo and YouTube stalwart David Dobrik.

In fourth place on the list is musician Loren Gray (46 million followers, $2.6 million), who is signed to Virgin Records and landed a pact with Revlon, in which Gray will create content for the company’s TikTok account as well as her own. She is followed by Josh Richards (21 million followers, $1.5 million), who is at the helm of a number of entrepreneurial ventures, including co-founding TikTok talent management firm TalentX, energy drink company Ani Energy, and joining the executive team of TikTok rival Triller.

Rounding out the list are ‘Shluv House‘ creator collective founder Michael Le (36 million followers, $1.2 million), who has a years-long deal with Bang energy drinks and says hes looking to start a YouTube channel. And in seventh place, per Forbes, is 28-year-old beatboxer Spencer X, who counts 40 million followers and earned $1.2 million over the specified period thanks to sponsorships from Uno, Oreo, and Sony.

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‘Fortnite’ Publisher Epic Games Closes $1.78 Billion Funding Round At $17.3 Billion Valuation

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Epic Games, the publisher behind blockbuster title Fortnite, has announced today a seismic $1.78 billion funding round, which it says values the company at $17.3 billion dollars.

The round includes a previously-announced $250 million investment from Sony, which gave it a 1.4% stake in Epic, and which execs at the time said paved the way for further collaborations between Epic and Sony both in gaming and across the larger entertainment landscape.

Other participants in Epic’s latest round include Baillie Gifford, funds and accounts managed by BlackRock, Fidelity Management & Research Company, Lightspeed Venture Partners, the Ontario Teachers’ Pension Plan Board, funds and accounts advised by T. Rowe Price Associates, and David Tepper. Existing investors KKR and Smash Ventures also participated, adding to their 2018 investments. North Carolina-based Epic, founded in 1991, has now raised a total of $3.6 billion in venture funding to date, per Crunchbase.

“Having the support of leaders in the financial community accelerates Epic’s efforts to build a new kind of digital ecosystem using real-time 3D technology, services that connect hundreds of millions of people, and a digital storefront that offers a fair business model,” CEO Tim Sweeney, who will retain control of the company after the funding, said in a statement. “We are delighted to have them as part of the Epic family.”

In addition to Fortnite, which has amassed 350 million accounts, Epic also develops Unreal Engine — a game engine and 3D creation platform that not only powers games but has also been used across myriad industries, including film, TV, architecture, automotive, manufacturing, and simulation. More recently, Epic has been looking to grow Fortnite into a more multi-faceted entertainment hub, hosting buzzy film screenings and record-breaking virtual concerts with the likes of Travis Scott (pictured above).

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Microsoft Aims To Close TikTok Deal Within 3 Weeks, Could Pay $30 Billion (Report)

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Microsoft reportedly plans to seal its TikTok acquisition within the next three weeks, and could spend as much as $30 million to take control of the app’s U.S., Canada, New Zealand, and Australia operations.

According to a report from CNBC, Microsoft has already agreed that if it does go through with the acquisition, it will move all of TikTok’s operating code out of China within one year. As the outlet explains, completing this move will involve a labor-intensive migration of up to 15 million lines of artificial-intelligence laden code. That code will have to be digitally transferred from servers physically located in China to, presumably, servers located in the U.S. Microsoft, as a major software company, has the power to complete this migration using its own servers.

Microsoft and TikTok’s current owner, Beijing-based tech giant ByteDance, have until Sept. 15 to close the deal. That deadline was imposed by the Trump administration’s Committee on Foreign Investment in the United States (CFIUS), which concluded after yearlong investigation that ByteDance’s ownership poses a threat to national security.

If ByteDance doesn’t meet the deadline, TikTok could be banned in the U.S. According to CNNDonald Trump intended to ban the app this past weekend, regardless of whether or not it found a new owner, but was talked down by Sen. Lindsey Graham (R-S.C.) over a round of golf. Sources familiar with the matter told CNN that Trump wanted to ban TikTok because of rising trade tensions with China, fears that China could use data scraped from U.S. users, and his impression that Gen Z TikTok users don’t like him.

Members of his administration, including Treasury Secretary Steven Mnuchin (who is supervising the Microsoft/ByteDance deal), economic advisor Larry Kudlow, Attorney General William Barr, and White House counselor Kellyanne Conway, all urged him not to ban the app and to back a Microsoft acquisition. Advisors informed him that banning TikTok outright could curry animosity amongst potential young voters, per CNN.

Trump has since appeared to support Microsoft’s acquisition, but has said that the Treasury Department should “get a very large percentage” of whatever Microsoft ends up paying, “because we’re making it possible.”

Experts have noted that this demand is essentially unheard of, and may violate ethical and legal standards.

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David Dobrik Tapped To Co-Host Dodgeball Competition Series On Discovery Channel

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With his wildly popular vlog still on hiatus in light of the coronavirus pandemic, David Dobrik has announced his next foray onto television: a dodgeball competition series for the Discovery Channel that’s set to premiere later this month.

Dodgeball Thunderdome will be set on a 14-acre, specially-constructed course, and will see athletes and sports newbies alike competing in the beloved playground game. The Hollywood Reporter notes the nine-episode series will conclude with a tournament of champions comprising winners from every past episode, with a $25,000 cash prize at stake. Every episode ahead of the finale will also allow viewers to enter a sweepstakes for $5,000 in cash, the Reporter reports — a nod to Dobrik’s famously generous YouTube giveaways.

Dobrik will co-host the series alongside E! correspondent Eric Lim and former NFL wide receiver Andrew Hawkins. The series, which premieres on Aug. 19, is being produced by Lionsgate‘s Pilgrim Media Group.

In addition to Discovery, Dobrik has appeared on numerous linear shows for Nickelodeon, including as a judge on the competition series America’s Most Musical Family, co-host of the Teen Choice Awards, and as the host of a recent fan special for SpongeBob SquarePants.

“I’m super excited to be working with Discovery on Dodgeball Thunderdome,” Dobrik told the Reporter in a statement. “Dodgeball was always everyone’s favorite game in gym class and hosting this show brings back many sweaty memories of dominating in Vernon Hills.”

You can check out a teaser below:

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Top 50 Most Viewed US YouTube Channels • Week Of 8/3/2020

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[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Scroll down for this week’s Tubefilter Chart.


Channels aimed at YouTube’s youngest viewers are among the most-trafficked destinations on the platform, and in the US, there are four kid-friendly channels in particular that continue to receive more weekly views that any of their online video compatriots. In this week’s ranking of the top 50 most viewed US YouTube channels, that quartet of family-oriented content providers finished 1st, 2nd, 3rd, and 4th yet again.

Chart Toppers

For the third week in a row, Vlad and Niki emerged as the most-viewed YouTube channel based in the US. The Floridian family vlog received 752.8 million weekly views, which is a significant dip over its previous weekly total but still enough to squeeze past this week’s runner-up, Cocomelon – Nursery Rhymes. The SoCal-based animator, formerly the top dog in our Tubefilter charts, added 734.9 million views this week.

Right behind Cocomelon in third place is Kids Diana Show, which saw its traffic jump up by 19% over the past seven days. The family vlog’s weekly tally of 721.2 million weekly views is only a fraction behind Vlad and Niki’s US-leading total, but still third-best in the nation. The final of America’s Big Four children’s YouTube channels is Like Nastya, which earned fourth place in our US-only chart this week after registering 442.5 million weekly views.

For the first week in quite some time, a channel other than WWE has claimed fifth place in our US-only ranking. The wrestling hub dropped down one spot to #6, as it was passed this week by Movieclips, the longtime YouTube home of Hollywood clips and trailers. Movieclips finished the week with 316.6 million weekly views.

Top Gainers

Latin American music stars continue to make waves on YouTube, and this week, a Spanish-language music producer based in the United States is reaping the benefits. Flow La Movie, a record label run by José A. Hernandéz, jumped up 35 spots in this week’s US-only rankings, thanks to a slew of fresh audio-only clips and music videos. The artists known for working with Flow La Movie include Nio Garcia and Casper Magico, a pair of Puerto Ricans who collaborated with several other Latin rap stars on the 2018 megahit “Te Bote,” which has brought more than 2.1 billion views to the Flow La Movie YouTube channel.

Now, Garcia and Magico are back. Over the past 10 days, 14 new videos have arrived on the Flow La Movie channel, including three music videos. A clip that accompanies Garcia and Magico’s track “La Gangster” needed only five days to accrue more than six million views.

Flow La Movie’s weekly totals included 84.5 million views, which was a 75% increase over the previous seven day period. That figure was good enough for 21st-best among US-based channels on YouTube.


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Top 50 Most Viewed YouTube Channels Worldwide • Week Of 8/3/2020

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[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Scroll down for this week’s Tubefilter Chart.


Indian and American channels continue to dominate our ranking of the Top 50 channels on YouTube. This week, an indefatigable South Asian content hub received more views than any other YouTube channel, while destinations catering to babies, toddlers, and young children continue to rack up tens of millions of views at a time.

Chart Toppers

T-Series was briefly bumped from the top spot of this chart two weeks ago, but it has since returned to its perch as the most-viewed channel on YouTube. The Indian video distributor, which has received more than 118 billion lifetime views across its collection of Bollywood videos and film clips, added 928 million views to its total over the past seven days. That gives it a lead of about 175 million views over the #2 channel in the world, Vlad and Niki. The Floridian family vlog, which surprised us two weeks ago when it reached this ranking’s top spot, saw its viewership drop by 12% over the past seven days. Its final tally for the latest measurement period was 752.8 million weekly views.

The #3 finisher this week was the same as last week. Cocomelon – Nursery Rhymes saw a slight bump in its traffic and ended the week with 734.9 million views over seven days. That puts the Californian animation studio just a hair behind Vlad and Niki for the #2 spot. Another family-friendly hub, Kids Diana Show, moved up one place from last week to reach #4, a ranking it earned thanks to 721.2 million weekly views. This week’s top five was completed by SET India. The Sony-owned destination scooped 595.4 million weekly views to earn a high position in our global chart.

Top Gainers

Nick Jr. is no stranger to our Top 50 global charts, but the official YouTube home of the Viacom-owned cable network has had a prosperous couple of weeks on the world’s top video site. This week, Nick Jr.’s digital collection of animations, TV clips, and trailers — which are available in English, Spanish, French, German, and Portuguese — made it all the way up to 33rd place on our global chart, five spots higher than the position it reached last week. Over the past seven days, Nick Jr.’s week-over-week viewership increased by 7%, and its traffic over that time period totaled 137.3 million views.

Lots of Nick Jr. shows receive considerable attention on YouTube, and the channel’s multi-lingual strategy spreads its viewership over many different videos. But among English-language viewers, the program that seems to receive far more attention than any other is Paw Patrol. The venerated Canadian show, which has run for seven seasons and 182 episodes, is racking up the views on YouTube. A clip featuring the Paw Patrol pups and some dinosaur friends has received 1.3 million views since arriving on YouTube on July 26.

Channel Distribution

Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:

  • United States: 16 channels in the Top 50.
  • India: 15 channels in the Top 50.
  • Russia: 3 channels in the Top 50.
  • Argentina, Canada, The Philippines, South Korea, and United Kingdom: 2 channels in the Top 50.
  • Brazil, Colombia, Jordan, Romania, Thailand, and Turkey: 1 channel each in the Top 50.

As always, keep up to speed with the latest Tubefilter Charts and all of our news at Tubefilter by following us on Twitter, becoming a fan on Facebook, and watching our videos on YouTube.


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Ninja Returns To Twitch, Nets 98,000 Concurrent Viewers With ‘Fortnite’ Stream

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Almost exactly one year after Ninja left Twitch, he’s back to being its most followed streamer.

The Fortnite expert (IRL name Tyler Blevins) shut down his Twitch channel when he exited the platform for Microsoft’s now-shuttered competitor, Mixer, in August 2019. He reactivated it this morning for a live stream with fellow creator DrLupo–and according to an analytics screenshot Blevins tweeted shortly after, their broadcast attracted peak concurrent viewership of 98,726 people.

For comparison, Blevins’ biggest Mixer stream–his very first one, from last year’s Lollapalooza–brought in a peak of around 80,000 viewers. Before he left Twitch, his streams netted an average of 36,146 viewers, per Dot Esports; at Mixer, where he had 3.2 million followers, he averaged 12,036 concurrents.

Blevins’ Twitch account has 14.9 million followers, and he’s gained more than 77,000 over the past 24 hours, according to Social Blade. Tfue, the platform’s next biggest streamer, has 8.8 million.

But, as Blevins pointed out, just because he’s back to streaming on Twitch doesn’t mean he’s back to being a Twitch Partner. Along with tweeting the analytics screenshot, he posted a cap of an automated message from Twitch congratulating him for meeting its requirements to become an Affiliate account. (Being an Affiliate unlocks monetization, but Affiliates don’t have signed exclusive contracts with Twitch; that’s reserved for Partners.)

Unsurprisingly, Blevins’ stream sparked yet another wave of speculation about what he plans to do now that Mixer is out of the, er, mix. Microsoft’s platform lured him away from Twitch with a reported $30 million multiyear deal, but apparently didn’t warn him before abruptly shutting down in June. In the month-plus since, much of which has passed without him streaming, fans have theorized that he might go to Facebook or YouTube, or might even launch his own service with other notable streamers. Blevins has reportedly turned down a deal to join Facebook. Last month, he broadcast his first stream on YouTube–also with DrLupo–but that didn’t seem to be the precursor to a deal.

It’s possible Blevins might not return to any platform as a full-time streamer. He recently told The Hollywood Reporter that he and wife Jessica Blevins discussed leaving streaming altogether after his Mixer audience dwindled, and said that with this unexpected break, he’s trying to get into “movies, voice acting, cartoons.” He has a cameo in Ryan Reynolds’ upcoming video game film Free Guy, which is slated for release Dec. 11.

You can watch his return stream below.



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Jake Paul’s Calabasas Home Raided By FBI Amid Ongoing Investigation, Though Search Warrant Is Sealed

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Update, Aug. 5, 4:00 pm ET: ABC7 reports that agents have seized multiple firearms from Paul’s Calabasas home (pictured below). TMZ also reports that Paul’s attorney, Richard Schonfeld, has said that Paul was out of state at the time of the raid. “We are still gathering information and will cooperate with the investigation,” he said.

Original story: 

The FBI paid a visit to the Calabasas home of the perpetually controversial YouTube star Jake Paul early this morning — though it is still unclear why.

TMZ reported at around 7:20 am PT that at least 20 federal agents had arrived at Paul’s mansion, bringing so much backup and manpower — including armored trucks — that the outlet likened the FBI presence to a “small militia.”

TMZ reports that while a search warrant was issued for the raid, it is unknown as of yet whether any arrests were made or whether any property was seized. It is also unknown whether Paul was home at the time of the visit.

A representative for the FBI’s Los Angeles division tells Insider that the warrant affadavit is sealed and that the investigation is ongoing.

Paul, 23, has been the subject of various brushes with the law throughout his career. Most recently, the mayor of Calabasas, Alicia Weintraub, expressed “outrage” at a party that Paul had hosted at his home where masses of unmasked attendees flouted social distancing measures. And in early June, at the outset of Black Lives Matter protests, Paul was also charged with criminal trespass and unlawful assembly for his appearance at an Arizona mall. Paul denied allegations of looting after videos showed him being handed what appeared to be a stolen vodka bottle.

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As TikTok’s Aquisition Clock Is Ticking, Instagram Officially Rolls Out Copycat ‘Reels’

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As the clock is ticking on the future of TikTok, with President Trump giving the Chinese-owned app 45 days to sell to an American owner, Instagram has seized the opportunity to roll out today its copycat product, Reels.

Reels had previously been in tests in a handful of markets — including Brazil, India, France, and Germany — but Instagram accelerated its global rollout, ostensibly due to its rival’s legal headwinds. (Reels also conveniently launched in India after the nation banned TikTok due to a military standoff with China that resulted in the death of 20 Indian soldiers). Today, Reels is available in 50 markets globally, including the U.S., U.K., Japan, and Australia.

Reels enables users to create 15-second, multi-clip videos set to music or other audio files, complemented by visual effects and other editing tools. Reels can be shared to users’ grid feeds, within Stories or direct messages, and through a new central hub within the ‘Explore’ tab, which Instagram said in a blog post will “offer anyone the chance to become a creator on Instagram and reach new audiences on a global stage.” Reels will also live on a separate tab on users’ profiles.

That said, if users have private accounts, their Reels won’t be sent out wide via Explore, and Instagram will distribute them in line with their set-upon privacy preferences. And if users publish Reels as Stories, they will behave accordingly, evaporating after 24 hours. That said, when creators’ Reels are selected by Instagram to appear in Explore tab, they will receive a notification as well as an accompanying ‘Featured’ label on their clips. Of its curation processes, Instagram said it was seeking to help users “discover original content we hope will entertain and inspire you.”

In addition to this TikTok-like discovery feature on Explore, Reels also enables users to ‘Use Audio’ from Reels that have been created by others — a TikTok hallmark that has enabled many viral trends to spread, allowing users to riff on the same sound. AR effects for Reels will be furnished by Instagram itself as well as crowdsourced from the community at large — as with Instagram’s lenses. Reels will also enable users to upload existing videos from their galleries, line up objects from disparate clips for seamless transitions, and adjust different speeds.

The move by Instagram to gobble up a buzzy format popularized by a competitor also smacks of the way that it pilfered Snapchat’s signature Stories feature in 2016.

Of course, it remains to be seen whether Instagram will be able to port over the burgeoning creator community that has risen to fame on TikTok — though it is pulling out lots of stops to try. Instagram is reportedly offering cash payments worth hundreds of thousands of dollars to prominent TikTokers in order to get them to post content on Reels. Sources tell Tubefilter that the deals — which amount to as much as six figures for big accounts — call for creators to post a certain number of videos to Reels that are exclusive to Instagram for a certain number of days before pushing them out to other platforms.

You can check out Reels in action right here:

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‘Mulan’ Is Coming To Disney+—But Subscribers Must Pay $29.99 To Watch It

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Yes, live-action Mulan is coming to Disney+. But there’s a catch.

During its second-quarter earnings call, Disney revealed that the $200 million tentpole film–which was originally set for theatrical debut in March and has since been delayed numerous times due to COVID–will not be part of its streaming service’s $8.99/month subscription. Instead, Disney+ will vend digital copies of the movie for an additional $29.99.

“We see this as an opportunity to bring this incredible film to a broad audience, currently unable to go to movie theaters, while also further enhancing the value and attractiveness of a Disney+ subscription with this great content,” Disney CEO Bob Chapek told investors, per CNBC.

The Disney+ release is only planned for areas that actually have the service, like the U.S., Canada, Australia, New Zealand, and some parts of Europe, the company said. Areas without Disney+ will still have a theatrical release in the future.

For folks in Disney+ regions, Mulan is a Disney+ exclusive–which means they’ll need to have an account and access to the platform to buy and watch it. And because Disney stopped offering free trials prior to the premiere of Hamilton, non-subscribers will have to pay for at least one month of subscription in addition to the film.

Disney’s earnings call also revealed that its streaming service has officially reached 60.5 million subscribers. Pre-launch, the Mouse House was projected to snag between 10 and 18 million subscribers by the end of 2020, and between 60 and 90 million by 2024. It received ten million signups on day one and hit 50 million global subscribers in April, one week after launching in India.

As for Disney’s actual earnings, things were unsurprisingly dismal. Per Variety, the entertainment giant’s second-quarter revenue came in at $11.7 billion, a 40% year-over-year drop. Earnings per share came in at eight cents, down from $1.34 in Q2 2019. The months-long closure of Disney’s various theme parks was a major factor; had they remained open, Disney could’ve earned an additional $3.5 billion, it said.

Chapek suggested that the other films Disney has pushed back, like Black Widow and The Eternals, won’t join Mulan. “We’re looking at Mulan as a one-off as opposed to trying to say there’s some new business-windowing model,” he said. “That said, we find it very interesting to take a new offering to consumers at a $29.99 price point and learn from it.”

Mulan will arrive on Disney+ Sept. 4.

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