Reese Witherspoon Pacts With YouTube For Charitable ‘Shine On’ Series Amid Quarantine

Reese Witherspoon is the latest celebrity to join YouTube’s ongoing #WithMe campaign — a sitewide push that aims to highlight ways to keep busy (while watching videos, of course) and practicing social distancing amid the coronavirus pandemic.

The Academy and Emmy Award-winning actress is also the founder of media outfit Hello Sunshine, which is dedicated to female authorship across all storytelling platforms. Witherspoon’s latest YouTube endeavor has been dubbed #ShineOnAtHome, in which she will be joined by some of her favorite lifestyle experts in coming weeks. On the show, Witherspoon and guests — including experts in health, wellness, finance, food, and more — will share advice about how to persist through the pandemic and beyond.

In episode one (below), Witherspoon is joined by author Eve Rodsky to discuss her book, Fair Play, which explores how to divide domestic tasks based on a household’s needs. (Witherspoon also posted another #WithMe-marked video several days ago sharing relaxation techniques, though it’s unclear whether it’s a part of the new #ShineOnAtHome series or not).

In addition to sharing uplifting messages, Hello Sunshine is also raising funds for World Central Kitchen and its #ChefsForAmerica initiative, which is providing meals for the millions of Americans who will be out of work due to the coronavirus and struggling to put food on the table for their families. Witherspoon is using the YouTube Giving tools (by which the platform covers all transaction fees) so that viewers can tender donations by clicking on a button right next to Witherspoon’s videos. World Central Kitchen, founded by celebrity chef José Andrés, has served over 4.8 million meals to victims of natural disasters to date.

YouTube launched its #WithMe campaign to highlight popular video genres — including ‘Cook With Me’, ‘Clean With Me’, and ‘Study With Me’ — that simultaneously promote social distancing and connectedness. In addition to Witherspoon’s new series, YouTube has also hosted a three-day live stream for Dude Perfect that raised over $85,000 for the American Red Cross and Feeding America; a listen-along with Dua Lipa to fete her new album; and content from medical professionals Dr. Mike and Kati Morton.

Visit Tubefilter for more great stories.

Source: TubeFilter.com

Continue Reading

YouTube Sets 480p Resolution Limit On Android App Across India Amid Coronavirus Lockdown

YouTube is continuing to do its part to declutter internet traffic, as more and more quarantined citizens stay at home surfing the web to stem the spread of coronavirus.

9To5Google reports that YouTube’s Android app has enacted a video streaming resolution limit of 480p across India. The decision reportedly coincides with a 21-day nationwide lockdown in India announced by Prime Minister Narendra Modi on March 25.

While YouTube — and other video platforms — have undertaken efforts to cut down on bandwidth usage, this is the first market in which YouTube appears to have eliminated high-res streaming options altogether. YouTube offers several resolution options, and previously announced that it was making its default max resolution 480p globally (after taking similar action in the EU and U.K.) — though users can still manually select higher-res options (720p and above). Netflix, Amazon Prime Video, AppleFacebook, and Disney have taken similar amid surging traffic.

9To5Google notes that the 480p limit in India is only applicable to the Android app — though the limit applies to both YouTube Premium subscribers in India as well as those using both mobile data and Wi-Fi networks. That said, higher resolution still appears to be optional on desktop devices. It remains to be seen whether the hard limit will roll out to other countries in the future.

Visit Tubefilter for more great stories.

Source: TubeFilter.com

Continue Reading

April Fool’s Day postponed to 2021

After ongoing speculation, the International April Fool’s Committee (IAF) held a conference call overnight with key international pranksters and agreed to postpone April Fool’s Day to 2021.

In the present circumstances and based on the information provided by the WHO’s On First, they concluded that April Fool’s Day should be rescheduled to 2021 to safeguard the health and safety of pranksters everywhere.

Pranksters and media who have been preparing fake news around Whoopee Cushions, IKEA, Netflix, the Logie Awards, Vegemite, Google Maps, and (especially) Toilet Rolls have been instructed to kindly reassemble in 2021.

It was also agreed to keep the name April Fool’s Day 2020.

Ends.

Source: tvtonight.com.au

Continue Reading

Outlander | Ep. 8 Preview | Season 5

The Frasers must come to terms with all that has changed in the aftermath of the Battle of Alamance Creek. An unexpected visitor arrives at the Ridge. Watch new episodes of Outlander Sundays only on STARZ.

#Outlander #STARZ

Watch Outlander now on the STARZ App: https://starz.tv/32s4aGT

Subscribe now for more Outlander content: http://bit.ly/1kalhP0

Like Outlander on Facebook:http://starz.tv/OutlanderFacebookYT
Follow Outlander on Twitter: http://bit.ly/OutlanderTwitterYT
Follow Outlander on Instagram: http://starz.tv/OutlanderInstagramYT

Outlander is internationally distributed by Sony Pictures Television.

Like STARZ on Facebook: http://starz.tv/STARZFacebookYT
Follow STARZ on Twitter: http://starz.tv/STARZTwitterYT
Follow STARZ on Instagram: http://starz.tv/STARZInstagramYT

Continue Reading

Renewed: Locke & Key

Locke & Key has been renewed for a second season by Netflix.

The supernatural horror is based on the comic book franchise of the same name by Joe Hill and Gabriel Rodriguez.

It revolves around three siblings, Tyler (Connor Jessup), Kinsey (Emilia Jones) and Bode (Jackson Robert Scott), who, after the gruesome murder of their father, move to their ancestral home in Massachusetts only to find the house has magical keys that give them a vast array of powers and abilities.

“We are thrilled to be continuing the journey of Locke & Key alongside all of our amazing collaborators,” said Co-showrunners Carlton Cuse and Meredith Averill in a statement.

“We are grateful to Netflix for all their support, especially at this difficult time, and look forward to bringing you the exciting next chapter of our story.”

Source: Variety

Source: tvtonight.com.au

Continue Reading

Insights: Adapting Hollywood To The Pandemic, And What Happens Hereafter

We’re not quite in one of those apocalypses we’ve seen in zillions of Hollywood catastrophe shows, but it’s safe to say the COVID-19 pandemic is pushing the entertainment industry even faster into its future, accelerating the existing transformation driven by mergers, new platforms, and new consumer relationships.

“You ever think this is the end of TV,” Jimmy Kimmel asked last week when he joined Bill Simmons‘ podcast. Kimmel and Simmons were discussing the sudden shift in viewer expectations of quality programming as networks suddenly began broadcasting huge swathes of their shows from makeshift studios in stars’ homes. “I just think this is the way things are going to go.”

Simmons’ response: “Guess what? It’s fine.”

And it will be fine for a lot of entertainers who can command an audience no matter where they are, or how they’re doing it. That starts with online influencers, who’ve been working with modest production budgets and free distribution tools for their entire careers. But we’re seeing it with a lot of stars from traditional media now, too, from Kimmel to Gayle King to John Oliver to Oprah Winfrey, who are among the many taking to makeshift studios to ply their trade. They’re creating pandemic-forced media versions of the tech world’s concept of minimum viable product, or MVP.

The difference in output quality for an online influencer streaming from her back bedroom versus what’s done on a million-dollar set in 30 Rockefeller Center or Burbank had already been shrinking. Now, the difference just doesn’t seem to matter much to audiences starved for distraction by way of familiar faces.

Trevor Noah‘s online-only little show got so much love that Comedy Central decided to bring it to TV. Oliver’s Last Week Tonightalready a spartan production (by HBO standards) with a live audience and the occasional appearance of someone in a giant furry animal costume, became even more so, stripped down to a white backdrop in his own home.

Meanwhile, the networks’ traditional pilot season usually means dozens of prospective shows are shooting across Hollywood and beyond. This year, only one of 56 pilots that networks had ordered was completed before the pandemic shut down production.

The networks normally use those pilots to help decide whether to greenlight more episodes or even an entire season, and then pitch it to advertisers during the Upfronts in May. Now, just like NFL teams that didn’t get to see some players work out in person before the still-scheduled league draft this month, the networks must make multimillion-dollar decisions with far less information than they’d typically expect.

Pilot season is gone, as is any thought of what a traditional network schedule, the new fall season, or billions of dollars in advance advertising sales will look like for a 70-year-old business already under huge stress. It’s way too soon to speculate about whether they’ll come back, but it’s easy to guess anything that does will look a lot different.

Awards season for the Emmys, normally kicking into gear about now, will instead be up for a significant rewrite to figure out what’s going to qualify this year. I’m guessing the Oscars will too, as the Motion Picture Academy ponders how it defines what qualifies as a “movie” when a quarter of the year’s releasing schedule is shut down.

Meanwhile, the launches of several new streaming services seem likely to be even more complicated, birthing not only into intense competition from incumbent powerhouses, but also losing some of their best marketing opportunities.

Quibi, for instance, is still set to launch next weekend. My sources anecdotally tell me that the mobile service focused on episodic shorts is doubling down on its aggressive marketing campaign. It’s possible that a lot of new, quick-hit content is just what bored quarantinos are looking for as shelter-at-home orders are stretched for at least another month, but I always thought Quibi faced a lot of challenges. Now we’ll find out if the new ones prove to be lethal to the moonshot media startup.

Also complicated is the launch of Comcast‘s Peacock. The freemium streaming service will roll out to Comcast’s existing cable customers this month. But the big push to the broader public was supposed to come in mid-July, just before corporate cousin NBCUniversal began broadcasting endless hours of Tokyo Olympics coverage–and cross-promoting Peacock to millions of viewers. Peacock planned to feature hundreds of hours of exclusive Olympics coverage, including thrice-daily update segments. With the Olympics pushed back a year, Peacock may not fly any higher than the bird it’s named after.

Meanwhile, Google and Facebook, because they are such a big part of the online ad ecosystem, are vulnerable when online ad dollars drop amid what might be a $4 trillion blow to the world economy in April, according to Laura Martin, a Needham Securities equities analyst speaking on an Advertising Research Foundation town hall last week.

Even companies that are well positioned to thrive, like free online streaming services, may have to deal with shrinking ad revenue as the economy pinches hard. On the first Let’s DEW Lunch online discussion on Monday, Pluto.TV chief business officer Jeff Shultz said his company hasn’t seen that hit yet, though the Internet Advertising Bureau is reporting the trend more generally.

“Offsetting dynamics” may help Pluto, Shultz said. The company’s ad-supported free service, coupled with its access to key portions of owner ViacomCBS‘s library of shows, will help it attract and keep advertisers as well as audiences, especially on what he called “true connected TV.”

“It may be that we’re the last dollars that are cut,” Shultz said. “And there are $2 billion in sports [ad] dollars needing a home. Pluto is one of the hyper-growth and high-value places to put those dollars.”

“Bananas” Growth (And Pivots) For Some Digital Businesses

I’ve talked in the past week with several digital companies making substantial adaptations to the changed world.

One is AT&T digital production and talent-management unit Fullscreen, whose Beau Bryant told me live-streaming in particular “is really having a moment now. The front page of Twitch is just bananas. Six different games have more than 100,000 concurrents [watching] right now.”

But as with the Gayle Kings and Trevor Noahs of the world, more and more stars from traditional media are getting comfortable with an online presence, and an online audience.

“Independently of the COVID stuff, there’s definitely been significant growth in mainstream talent starting to embrace not just an occasional post but social video,” said Bryant, who is general manager of Fullscreen’s creator group.

The company has used the moment to spot new talent it can sign, while helping its existing client base–including some traditional stars–deal with the moment’s new demands.

“It’s hard to say what’s going to change with COVID, but we’re all trying to be there with our client base,” Bryant said. “If you’re talent, here’s what’s trending, here’s what’s working, here’s what’s not working.”

Sports networks, especially those dependent on expensive, long-term contracts for live sports programming, have been forced to repurpose their back catalog to create new kinds of programming for a difficult time.

“People have learned some things about working on a shoestring,” Bryant said. “People have had to be nimble.”

Influencers should continue to be in good shape, as audiences spend more time there, and brands keep putting money into the sector because influencer marketing works, Bryant said. Plenty of experiments will continue, but for all the epochal shifts affecting Hollywood, the dramatic changes all around us will lead to some positive outcomes too.

“This is creating the virtual town square,” Bryant said. “You’re really seeing it play out now with COVID. There’s some silver linings I see. If this had happened 20 years ago, it would have been a completely different experience.”

Note: Today (Tuesday, March 31) I’ll be interviewing Brent Weinstein, chief innovation officer and a partner of United Talent Agency, at noon Pacific as part of Day 2 of Digital Entertainment World’s daily Let’s DEW Lunch online video series. Topics and guests change daily. Register here if you’d like to join our conversation or others to come

Visit Tubefilter for more great stories.

Source: TubeFilter.com

Continue Reading

BBTV Launches #FunIndoors Campaign, Benefiting Doctors Without Borders’ Coronavirus Efforts

BroadbandTV, the digital media giant whose network of YouTube channels has garnered 587 million unique viewers, has launched a coronavirus-combatting initiative dubbed #FunIndoors.

The initiative will support Doctors Without Borders, a nonprofit that has provided emergency humanitarian medical care to tens of millions of people since its founding in 1971. Doctors Without Borders is currently setting up temporary hospitals the world over — and providing technical support to existing facilities — to treat and slow the spread of coronavirus.

BBTV’s #FunIndoors Movement will seek to raise funds for the organization via a dedicated GoFundMe campaign, as well as encourage people to make the most of their time indoors by posting videos with the aforementioned hashtag on Instagram or Twitter — while simultaneously tagging friends to donate and participate, too. BBTV also said it would work with its creator network to promote the initiative, while also challenging notable business figures to participate.

“The world is in need of unity right now, and that means drawing inspiration from each other to take charge of our situation,” BBTV founder and CEO Shahrzad Rafati said in a statement. “Simple acts of solidarity, whether we’re donating to amazing causes like Doctors Without Borders or sharing how we’re making the most of our time at home, are powerful measures we can take to make an impact in our global community.”

Thus far, BBTV has raised $32,116 of a $200,000 goal for Doctors Without Borders. You can add to that tally right here.

Visit Tubefilter for more great stories.

Source: TubeFilter.com

Continue Reading

Netflix renews hit horror Locke and Key for second season

Locke & Key back after huge cliffhanger…

Netflix has renewed its hit horror series Locke and Key for a second season.

The supernatural show dropped earlier this year and quickly rose to the top of most-watched lists for its gripping and suspense-ridden episodes.

And now creators have revealed that the show will be returning for a second season.

“More keys, more demons, more aloha,” Locke & Key wrote in a Twitter post. “Locke & Key is officially returning for season two!!”

SPOILERS AHEAD!

The series follows the Locke family as mum Nina (Darby Stanchfield) moves to her late husband’s childhood home with children Tyler (Connor Jessup), Kinsey (Emilia Jones) and Bode (Jackson Robert Scott) as the family end up embroiled in the historic house’s deadly secrets.

And fans are sure to be ecstatic at the news after the end of the first series left viewers with a jaw-dropping cliff-hanger.

While all of the season’s questions, mysteries and dramas seemed to be wrapped up and finished off with a tidy little bow during the season one finale, creators left viewers with a taste of what the second series could be about with the very last scene.

Showing that it wasn’t quite as easy as it had previously seemed, the last scene followed seemingly unimportant character Gabe (Griffin Gluck) as a major plot twist was revealed and he was unveiled as the show’s highly-sought after villain.

MORE: The 46 best Netflix series and shows to get you through lockdown!

The hit show was adapted from the graphic novel series, however was hit with a number of major changes.

Responding to criticism over the changes, writer Joe Hill and artist Gabriel Rodriguez said, “It has to work as a TV show. It has to succeed in the possibilities and limitations of its own particular form.

“When we worked on the comic, we were always eager to make it successful as a comic, and there were things we could do that you couldn’t do in any other form. We made a comic that worked and thrived as a comic.

“It was the job of Carlton [Cuse, co-showrunner], Meredith [Averill], the cast, and the production team to make something that would succeed on its own terms as a TV show.”

The post Netflix renews hit horror Locke and Key for second season appeared first on What's on TV.

Source: whatsontv.co.uk

Continue Reading

Outer Banks Trailer: Charles Esten Returns to TV!

If the quarantine is making your days gloomy, then Netflix might be able to brighten things up with Outer Banks. 

Outer Banks is a coming of age story that follows a tight-knit group of local teens (the “Pogues”) in the beach vacation destination of the Outer Banks of North Carolina.

When a hurricane kills the power for the summer season, it sets off a chain of illicit events that force the friends to make life-altering decisions.

ouer3

The search for their ringleader’s missing father, forbidden romances, a high-stakes treasure hunt, and the escalating conflict between the Pogues and their rivals turn their summer into one filled with mystery and adventure they’ll never forget.

Based on the first trailer alone, it looks like On My Block meets Looking for Alaska, with a sun-soaked backdrop, and lots of drama to boot. 

ouer2

The cast includes Chase Stokes as John B, Rudy Pankow as J.J., Jonathan Daviss as Pope, Madison Bailey as Kiara, Madelyn Cline as Sarah Cameron, Charles Esten as Ward Cameron, Austin North as Topper, and  Drew Starkey as Rafe Cameron.

This marks Esten’s first regular TV role since the lights went down on Nashville in 2018, and any show with him as part of the cast is good, so we believe Outer Banks is going to be fun. 

Co-created and executive produced by Jonas and Josh Pate and Shannon Burke, the 10-episode drama is set to premiere on Netflix on April 15.

ouer1

The series is launching at a time in which many Netflix scripted originals are not making it to second seasons, meaning that the streamer might find it difficult to get eyes on the series. 

V Wars, October Faction, Messiah, Spinning Out, AJ and the Queen, and Soundtrack are the most recent cancellations at the streamer. 

Will you tune into the series or have the recent cancellations made you be wary of new Netflix shows?

Watch the trailer below. 

Source: TVfanatic.com

Continue Reading

The NewFronts Have Been Rescheduled For The Week Beginning June 22

The ever-evolving NewFronts — which announced a new format ahead of the coronavirus pandemic, and then shifted to a streaming format to accommodate social distancing protocol earlier this month — has a new kickoff date.

The event, which was initially supposed to be held from April 27 to May 6, has now been pushed to the week of June 22. The Interactive Advertising Bureau (IAB), which annually hosts the NewFronts, isn’t moving the date in hopes of holding in-person presentations, however, and is still planning for the event to be streamed. Rather, rescheduling the event will enable publishers to be creative and fine tune their messaging for the reimagined format, the organization wrote in a blog post.

“The NewFronts have always been about realizing our collective potential, not looking through the lens of the past,” IAB president David Cohen said in a statement. “In that spirit, we’re having extensive conversations with both buyers and presenters about how to leverage this year’s unique challenges to create something that’s not just ‘OK, all things considered’ but really and truly better.”

Asked whether previously-announced presenters were all on board with the date change, an IAB spokesperson tells Tubefilter, “The schedule is being revised and we are meeting with the presenters to discuss what will best suit their needs for this format. We will have an update to share over the course of the next few weeks.” (The first NewFronts schedule, announced in February, featured Amazon, BBC News, Condé Nast, Digitas, Ellen Digital, Hulu, Meredith Corporation, The New York Times, Roku, Twitter, Verizon Media, VICE Media Group, YouTube, and Vudu).

“We are committed to doing what’s best for our users, creators, and partners, and have been working closely with the IAB throughout this process,” a YouTube spokesperson tells Tubefilter of its plans. “We will share an update regarding our digital-first Brandcast soon.”

In February, before the coronavirus pandemic put the United States into quarantine, the IAB said that this year’s “New NewFronts” would comprise eight days of programming with brand new breakout sessions about influencer marketing and audio content. Then, earlier this month, YouTube opted to stream its annual Brandcast presentation rather than host an in-person event, as the IAB concurred that it “strongly recommended” streaming-only productions for all presenters.

Visit Tubefilter for more great stories.

Source: TubeFilter.com

Continue Reading
Close Menu