Tubular Labs Debuts New Industry-Standard Viewership Metrics For Digital Video

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Analytics firm Tubular Labs has rolled out a new set of audience measurement metrics that are intended to serve as a standard across the digital video industry.

The Tubular Audience Ratings are “the first and only deduplicated audience and time-based system for measuring video attention across social media platforms,” the firm says.

Basically, the metrics accommodate for the likelihood that some viewers will watch videos multiple times, on different platforms. They also calculate the total watch time a video receives and the average time each viewer spends watching, down to the second. For now, Tubular can use them to generate measurements for content on YouTube and Facebook; it has plans to add Twitter and Instagram.

This new system has been in development since early 2019. To create it, Tubular Labs formed the Global Video Measurement Alliance (GVMA), a coalition of major media and entertainment companies including Vice, BuzzFeed, ViacomCBS, Discovery, Mattel, Group Nine Media, Ellen Digital Network, Corus Entertainment, Brut, Freeda Media, and Social Chain Media.

The GVMA’s collective goal was to encourage broad adoption of viewership metrics that are generally used to measure the performance of television programs. When the coalition was founded, there was no agreed-upon industry standard for digital video measurement. Measuring performance in views is most common, but social platforms, ad agencies, and other entities tend to each have their own way of calculating views, which can lead to discrepancies.

“[U]nified time-based metrics eliminate the need to be totally reliant on disparate view count criteria provided by social platforms,” Tubular says. “This enables content producers and advertisers to make better investment decisions and develop video partnerships based on audience retention.”

Tubular Audience Ratings “bring parity to the convergent TV arena where media owners and brands need to measure TV and digital alike,” former BuzzFeed president and current Tubular Labs executive chairman Greg Coleman added in a statement.

You can see more about the metrics here.

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Source: TubeFilter.com

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YouTube Introduces New Icon For TikTok-Like ‘Shorts’ Tool, Shares Discovery Tips For Creators

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YouTube is testing a new icon for its TikTok-like Shorts tool, which is only available in India right now (where TikTok is banned), and which is rolling out to other markets in coming months.

The new logo button — which features the familiar YouTube play button in white atop a red squiggle of sorts — is currently being tested within the Android app, Social Media Today reports.

In the app, the logo appears on the so-called Shorts Shelf at the top of the YouTube homepage — a key discovery carousel featuring users’ short-form Shorts. You can check it out below, as first spotted by social media commentator and consultant Matt Navarra.

Shorts launched in India in September, where users have access to the Shorts Camera as well as a suite of editing functionalities — including speed controls, timers, and the option to orchestrate Shorts with music — that are hallmarks of TikTok, as well as Instagram’s own copycat, Reels. Outside of India, however, even select users who don’t have access to the Shorts Camera may have access to the aforementioned Shelf, and thus can watch consume Shorts.

Additionally, users outside of India have the ability to create videos for the Shorts Shelf, including clips uploaded as traditional YouTube videos — so long as they are oriented vertically, no longer than 60 seconds, and contain the hashtag #Shorts in the title or description. (In addition to potentially appearing on the Shelf, these videos will also publish to creators’ feeds, notes YouTube — a fact that should be taken into consideration in terms of scheduling and playlist placement).

To this end, YouTube’s Creator Insider channel has shared some pro tips about how to create effective Shorts, and optimize your opportunity to be featured. This includes making sure clips are highly visual and accessible beyond immediate subscribers (without inside jokes, for instance, given that Shorts will be distributed more widely), and just generally keeping things short and sweet.

You can check out more pro tips, beginning at the 34-second mark, below.

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Source: TubeFilter.com

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YouTube Introduces New Icon For TikTok-Like ‘Shorts’ Tool, Shares Discovery Tips For Creators

  • Post category:Other

YouTube is testing a new icon for its TikTok-like Shorts tool, which is only available in India right now (where TikTok is banned), and which is rolling out to other markets in coming months.

The new logo button — which features the familiar YouTube play button in white atop a red squiggle of sorts — is currently being tested within the Android app, Social Media Today reports.

In the app, the logo appears on the so-called Shorts Shelf at the top of the YouTube homepage — a key discovery carousel featuring users’ short-form Shorts. You can check it out below, as first spotted by social media commentator and consultant Matt Navarra.

Shorts launched in India in September, where users have access to the Shorts Camera as well as a suite of editing functionalities — including speed controls, timers, and the option to orchestrate Shorts with music — that are hallmarks of TikTok, as well as Instagram’s own copycat, Reels. Outside of India, however, even select users who don’t have access to the Shorts Camera may have access to the aforementioned Shelf, and thus can watch consume Shorts.

Additionally, users outside of India have the ability to create videos for the Shorts Shelf, including clips uploaded as traditional YouTube videos — so long as they are oriented vertically, no longer than 60 seconds, and contain the hashtag #Shorts in the title or description. (In addition to potentially appearing on the Shelf, these videos will also publish to creators’ feeds, notes YouTube — a fact that should be taken into consideration in terms of scheduling and playlist placement).

To this end, YouTube’s Creator Insider channel has shared some pro tips about how to create effective Shorts, and optimize your opportunity to be featured. This includes making sure clips are highly visual and accessible beyond immediate subscribers (without inside jokes, for instance, given that Shorts will be distributed more widely), and just generally keeping things short and sweet.

You can check out more pro tips, beginning at the 34-second mark, below.

Visit Tubefilter for more great stories.

Source: TubeFilter.com

Continue Reading YouTube Introduces New Icon For TikTok-Like ‘Shorts’ Tool, Shares Discovery Tips For Creators

A Biden-Harris PAC Is Behind TikTok’s First Virtual Creator House

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In 2008, it was Barack Obama and Twitter. In 2016, it was Donald Trump and Facebook.

And now? “We believe that TikTok could be a differentiator in this election,” says Jesse Stollak, CMO of Converse and co-founder of Biden-Harris political action committee The 99 Problems. He and around 35 other professionals from dozens of industries launched the PAC in July with the goal of mobilizing everyone, but especially Gen Z’ers, to vote Democrat in next month’s presidential election.

“We understood the areas we missed out on in 2016; one of those areas was young people, specifically Gen Z,” fellow cofounder Michael Akiko—a longtime artist relations manager who’s held positions at YouTube/Google Play, Atlantic Records, and Universal Music Africa—tells Tubefilter. “I think there’s been this narrative that’s been out here that Gen Z is somehow apathetic or complacent, and they don’t need to be talked to. I think that’s the exact opposite of how we feel. We believe young people deserve a seat at the table.”

Giving them that seat, Akiko says, means “meeting them where they live”: on TikTok.

@houseof_uswho will join us in the fight for change?✊✨ @nataliaseth♬ Said Sum – Remix – Moneybagg Yo, City Girls, DaBaby

Hundreds of millions of teenagers use the shortform video app each day, and The 99 Problems saw that a significant portion of these young users were already talking about the election organically, encouraging one another to vote.

“We know that relational organizing, peer-to-peer activation, is where you can actually get people out to vote,” Stollak says. “We believe that TikTok could be a differentiator in this election as it relates to mobilizing youth civic engagement.”

The 99 Problems decided to boost TikToker engagement by launching a first-of-its-kind, all-virtual creator collective—a kind of long-distance, political action-focused version of residences like Hype House and SwayLA. It enlisted Jade Darmawangsa, cofounder of X8 Media, and Ogo, founder of TikTok marketing company TheThirteenth, to create The House of US, then populated it with eight TikTokers who had track records of being vocal about voting: King Science (9.1 million followers), itsjustaba (6.1 million), thereal_tati (4.4 million), nataliaseth (1.9 million), samvicchiollo (1.9 million), vaggianna (1.6 million), maya2960 (205.5K), and alexsey (213K).

Over the next week, these creators will drop 99 Problems-sponsored content—made solo and in collaboration with one another—on the official House of US account (18.8K) with the singular goal of getting viewers to the polls Nov. 3. A handful of videos currently live on the account involve popular trends; one is POV-style, and another spoofs wildly popular video game Among Us. Others debunk Trump’s claims about the Black community and discuss the Constitution and equality.

This range of formats and topics is exactly what The 99 Problems wants, Stollak says. While all House of US content shares a central “go vote” theme, “we’re trying to be loose in the brief to give them freedom for creativity,” he says.

The House of US is also urging viewers toward the PAC’s other activations, like the Vote Plan Challenge, where people post a video of themselves publicly committing to vote, then get two friends to do the same.

@houseof_usMLK is typing… @itsjustaba♬ original sound – House of US

For now, the House of US and The 99 Problems are entirely focused on next week’s election. But “we’ve certainly talked about the importance of continuing our work,” Akiko says. “Part of the bigger conversation around this moment is people understanding that their vote is important beyond just the presidential election. It’s important in midterms, your local elections…So, in a perfect world, we’d love to keep motivating youth to continue to be giving, to continue to get engaged, and keep speaking to each other and uniting and doing their best to make change for years to come.”

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Source: TubeFilter.com

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Adult Card Game ‘What Do You Meme?’ Launches Official TikTok Edition

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What Do You Meme?, the adult-aged card game that sees players competing to become crowned ‘Meme Queen’ or ‘King’ by matching photo cards and caption cards in order to concoct funny meme combinations, has launched a brand new collaboration with TikTok.

The game startup, which previously pacted with Bretman Rock on a limited edition card pack, has launched its TikTok Edition online as well as in-store at Walmart, Target, and Amazon.

“It’s been really fun to get our creators involved giving them this opportunity,” TikTok’s director of strategic partnerships, Jessica Wong, wrote in a LinkedIn post about the launch. “Plus, what we are most proud of is the added feature where each photo card has a TikCode (TikTok QR Code) on the back so that when you scan with your TikTok app, it will take you to the original creator video.”

The game, targeting players aged 17 and up — and which requires at least three participants to play — includes 300 caption cards, and 50 photo cards that players must use to concoct TikTok memes, with a rotating judge selecting the funniest winner in each round. While Rock’s expansion pack features images of his likeness in order to create memes, the TikTok Edition features cards with the platform’s most popular creators.

So, for instance, a player might play a ‘Brittany Broski‘ photo card — the creator best known for her ‘Kombucha Girl’ meme. Then, players must choose various captions to best suit Broski’s facial expression — ‘When you realize the starving artist you like has rich parents’, for instance, or ‘When your mom hired a male babysitter for the night’.

What Do You Meme? TikTok Edition is priced at $25. The company also vends other games and products, including the kid-friendly Silly Poopy’s Hide & Seek, and pop culture-inspired pool floats.

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Source: TubeFilter.com

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Returning: Suburra: The Series

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Violence

Italian crime thriller Suburra: The Series, based on the novel of the same name, returns to Netflix for its third season.

Suburra: The Series is a crime thriller set in Rome that describes how the Church, the state, organized crime, local gangs and real estate developers collide and blur the lines between the legal and the illicit in their quest for power. At the heart of the story three young men with different backgrounds, ambitions and passions will have to forge alliances to achieve their deepest desire. Based on the novel of the same name but set several years before, Suburra: The Series, is full of action, drama and crime that sees 20 days of turmoil in 10 powerful episodes.

Friday October 30 on Netflix.

Source: tvtonight.com.au

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Christian Serratos Transforms into Selena Quintanilla in Selena: The Series Trailer

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This is Christian Serratos like you’ve never seen her before. 

Netflix on Monday dropped the full-length trailer for its two-season limited series, Selena: The Series. 

Serratos, best known for starring as Rosita on The Walking Dead, debuts as the late Mexican-American singer Selena Quintanilla in the first footage of the freshman season. 

Selena: The Series Poster

Quintanilla was a huge star, but her life was tragically cut short when she was murdered by fan club president Yolanda Saldivar in 1995. 

The series is a biographical coming-of-age story based on the life of Selena as she chases her dreams, and the heart-wrenching and life-changing sacrifices she and her family make as they navigate the highs and lows of success, loss, love, and music.  

“Before she became the Queen of Tejano Music, Selena Quintanilla was a young girl from Texas with big dreams and an even bigger voice,” reads the official logline.

selena pic

“The two-part coming-of-age drama Selena: The Series explores the once-in-a-generation performer’s journey as a young artist, from singing small gigs in Corpus Christi with her family to becoming one of the most successful Latin artists of all time — and the years of grit and sacrifice the Quintanilla family navigated together before Selena’s meteoric rise to fame.”

From executive producers Jaime Dávila, Rico Martinez, Hiromi Kamata, Suzette Quintanilla, Simran A. Singh, and Moises Zamora, Selena: The Series was created by Zamora, with Don Todd (This is U) consulting, and stars Christian Serratos (The Walking Dead).  

selena 4

The rest of the cast includes Gabriel Chavarria (East Los High) as A.B. Quintanilla, Selena’s oldest brother, Ricardo Chavira (Desperate Housewives) as Abraham Quintanilla, Selena’s father, Noemi Gonzalez (The Young and the Restless) as Suzette Quintanilla, Selena’s sister, Seidy Lopez (Training Day) as Marcella Quintanilla, Selena’s mother, and Madison Taylor Baez as Young Selena.  

Have a look at the full trailer below, and stream the series when it makes its Netflix debut on December 4. 

Source: TVfanatic.com

Continue Reading Christian Serratos Transforms into Selena Quintanilla in Selena: The Series Trailer

Startup ‘Kindred’ Wants To Help Socially-Conscious Influencers Speak With Greater Authority

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Influencers often want to engage in charitable work and broach difficult conversations on their platforms. But without the proper historical context, science-backed perspective, or training in how to communicate about difficult issues effectively, it can feel like an overwhelming prospect that could come at the expense of alienating audiences.

Enter Kindred. The upstart is focused on accelerating the growth of purpose-led businesses through a membership program where it works with top executives, nonprofit leaders, and influencers to help them realize greater social impact across a variety of causes.

The company’s latest project is a virtual Certification Program to help influencers speak with greater authority on the issue of mental health. It’s a particularly pertinent topic right now, Kindred says, with the pandemic causing many to teeter on an emotional edge, and with influencers possessing a unique ability to de-stigmatize difficult conversations.

To this end, Kindred has created a Mental Health Certification Program for influencers alongside mental health awareness nonprofit Active Minds. The Program, which takes three to four hours to complete, teaches influencers how to more effectively talk to their audiences about mental health, and thus increase access to critical resources. The inaugural class comprises 100 influencers, activists, traditional actors, and athletes with a combined 110 million social followers — including TikTok star Hope Schwing, actress Kat Graham, and activist Leon Ford. Participants are hand-selected by Kindred, and applications for the program are available here.

 

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A post shared by Jen Chae (@frmheadtotoe) on Sep 10, 2020 at 9:29pm PDT

HBO, which partnered with Kindred last year on a gathering of more than 50 influencers and mental health nonprofits to facilitate similar conversations, is also partnering on the Mental Health Certification Program, by briefing participating creators on its own It’s OK initiative, which aims to de-stigmatize mental illness.

“This is an incredibly important mission, and one we’re proud to be on with HBO, who for years has been a trailblazer in telling important stories that accurately depict characters’ mental health journeys,” Kindred co-founder and CEO Ian Schafer said in a statement. “We’re equally proud to be working with Active Minds, an organization that has been helping young adults communicate about their mental health for the last 17 years.”

A Professional Network

Kindred — whose B Corporation status is pending — was co-founded by digital ad veteran and Deep Focus founder Ian Schafer and Shoptalk founder Anil Aggaral in Sept. 2018, and has raised $8.2 million in venture funding to date from Primary Venture Partners, Lerer Hippeau, NextView Ventures, and others.

The startup was initially slated to launch as a live events-focused firm, and to monetize by vending tickets and sponsorships — with a flagship gathering to be held in May focused on how businesses can become more purposeful. COVID both altered those plans and emphasized the need for greater corporate accountability amid the pandemic and a swelling racial justice movement, Kindred For Creators director Justin Markell tells Tubefilter. (Kindred said it intends to resume in-person events as soon as it’s safe to do so).

Thus, forging onward with its mission, Kindred launched as its core business a professional network comprising both business and nonprofit leaders that is dedicated to promoting social activism. Members, who pay an annual fee, include execs from Casper, Chobani, Facebook, LinkedIn, Macy’s, Meredith, Spotify, Twitter, and Verizon — with Kindred vetting participants based on their capability to enable change inside and outside of their organizations. Key social issues covered by Kindred include: diversity, equity, inclusion, allyship, sustainability, violence, poverty, nutrition, education, and mental health.

“Kindred helps its members more intelligently and urgently close the gap between intent and action by providing access to a collaborative network of their peers, to renowned experts and training, and to the information, analysis, data, and research they need to make increasingly important decisions,” according to the organization.

And given that influencers are business leaders in their own right, Kindred is seeking to work with creators in the same vein.

Creators aren’t compensated for participating in the Certification Program, which is free, but Markell notes that participating could very well open up collaboration opportunities with relevant brands given the cache certification provides as a brand-safe mental health communicator. Kindred also says it’s donating up to $10,000 to mental health nonprofits on behalf of the creators who become Kindred Certified.

Mental health marks the company’s first Certification Program. Kindred says it will soon launch a comparable certification in the realm of Anti-Racism and Allyship.

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Source: TubeFilter.com

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Chilling Adventures of Sabrina Final Season Gets Netflix Premiere Date

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Sabrina Spellman’s chilling reign will come to a close Thursday, December 31, 2020. 

Netflix announced the premiere date for the fourth and final part of the beloved drama on Monday morning after weeks of speculation. 

“Chilling Adventures of Sabrina re-imagines the origin and adventures of Sabrina the Teenage Witch as a dark coming-of-age story that traffics in horror, the occult and, of course, witchcraft,” reads the official synopsis from Netflix.

Sabrina and Nick in Hell - Chilling Adventures of Sabrina

“Over the course of Part 4’s eight episodes, The Eldritch Terrors will descend upon Greendale.”

“The coven must fight each terrifying threat one-by-one (The Weird, The Returned, The Darkness to name a few), all leading up to…The Void, which is the End of All Things,” it continues. 

“As the witches wage war, with the help of The Fright Club, Nick begins to slowly earn his way back into Sabrina’s heart, but will it be too late?”

A New Ally or a New Enemy? - Chilling Adventures of Sabrina

Netflix swung the ax on CAOS earlier this year, much to the surprise of the show’s rabid fans. 

“Working on Chilling Adventures of Sabrina has been an incredible honor from day one,” Aguirre-Sacasa said at the time of the cancellation.

“The cast, beginning with Kiernan as everyone’s favorite teen witch, has been an absolute joy.

Lilith Dressed to Impress - Chilling Adventures of Sabrina

“I am beyond thankful to the crew, writers, editors, assistants, and everyone for pouring so much love into this dark dream of a show.

The cast of part four includes Kiernan Shipka, Miranda Otto, Ross Lynch, Lucy Davis, Chance Perdomo, Michelle Gomez, Jaz Sinclair, Lachlan Watson, Gavin Leatherwood, Tati Gabrielle, Adeline Rudolph, Abigail Cowen, and Richard Coyle.

The Dark Lord - Chilling Adventures of Sabrina Season 1 Episode 20

News of a premiere date has been expected for a while now, especially with Halloween slowly creeping up on us. 

Fans have just eight episodes remaining, but Aguirre-Sacasa has been open about wanting to continue the series in some capacity. 

Have a look at the official teaser below. 

What are your thoughts on the decision to conclude the series?

Will you miss it?

Hit the comments below. 

Source: TVfanatic.com

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Mindhunter Is Probably Canceled, According to David Fincher

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Viewers have probably seen the last of Mindhunter. 

The beloved Netflix series starred Holt McCallany and Jonathan Groff as two FBI agents spearheading profiling techniques in the late ’70s and early ’80s – blending real-life criminals with the narrative. 

In a new interview with Vulture, David Finger has opened up about how the series is likely toast after two seasons. 

mindhunter 2

Earlier this year, it was announced that the cast options had expired, throwing future seasons into doubt. 

“We had done the first season of Mindhunter without a showrunner, with me pinch-hitting on a week-by-week basis,” Fincher explained to Vulture. 

mindhunter 3

“We started getting scripts for the second season, and I ended up looking at what was written and deciding I didn’t like any of it.”

“So we tossed it and started over. But it’s a 90-hour work week. It absorbs everything in your life.

“When I got done, I was pretty exhausted, and I said, ‘I don’t know if I have it in me right now to break season three.’ […] Mindhunter was a lot for me.”

Fincher was then asked whether the show was effectively done at the streamer after two seasons. 

Ed Kemper Mindhunter S2

“I think probably. Listen, for the viewership that it had, it was an expensive show.

“I honestly don’t think we’re going to be able to do it for less than I did season two. And on some level, you have to be realistic about dollars have to equal eyeballs.”

Netflix has made a string of questionable decisions of late, canceling The Society, GLOW, and I Am Not Okay With This. 

Two of those shows were officially renewed for additional seasons, but the streamer said they were being cut short due to complications from COVID-19. 

With the streamer not giving much information on viewership for shows, it’s difficult to assess what will be axed. 

mindhunter 1

While Mindhunter was buzzy, it was thought to be a costly series, something that would need to justify a lot of viewers. 

With the cast contracts expiring, the writing was on the wall for a third season, and it looks even less likely. 

What are your thoughts on the news?

Hit the comments below. 

Source: TVfanatic.com

Continue Reading Mindhunter Is Probably Canceled, According to David Fincher