[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart.
Videos catering to children, toddlers, and babies continue to dominate our ranking of the top 50 most-viewed YouTube channels of the week, but despite the ubiquity of youthful vloggers and toy unboxers within our global chart, a channel that offers Indian film clips and music videos to viewers of all ages continues to pace the field.
T-Series remains #1, at least in the viewership sense. The record label and film producer, which is based just outside of Delhi, finished the week of August 24 with 932.3 million weekly views. While that was a drop of 5% from its previous weekly total, it was still good enough to hold onto the #1 position in our global chart. T-Series also added one million new subscribers over the same seven days; more than 150 million accounts are now subscribed to the popular channel.
Cocomelon – Nursery Rhymes has returned to the #2 spot in the chart after getting eked out by T-Series and a few other channels over the last couple of weeks. The California-based, family-friendly animator received 833.2 million weekly views this week, pushing Kids Diana Show out of the #2 spot. That channel, which has hung around in the top three for much 2020, fell back one position to third after experiencing a significant viewership dip, dropping 20% of its traffic week-over-week. It still counted 697.4 million views for the week — nothing to sniff at!
SET India and Vlad and Niki rounded out the top five and flip-flopped their respective positions from last week. The former of those two channels, a South Asian content and entertainment hub, reached #4 after a week in which it added 650.5 million views to its lifetime total. Vlad and Niki’s viewership dropped slightly this week, though it finished with 605.9 million weekly views, and like T-Series, it crossed a major subscriber milestone, bringing its total above 50 million.
It just so happens that this week’s Top Gainer is right outside the top five, in sixth place. The WWE is no stranger to our Tubefilter charts, often ranking as one of the five most-viewed channels of the week (especially when only American channels are considered). But this week, the official YouTube home of World Wrestling Entertainment experienced a massive jump in viewership, receiving 90% more traffic than what it had accumulated over the previous seven days. That lift allowed it to move up five chart positions to reach #6. In the process, it passed several channels we discuss frequently in this space, including Movieclips and Like Nastya.
What was the catalyst for this powerful week, in which the WWE notched 537.3 million weekly views altogether? One word: SummerSlam. The annual event, one of the foremost on the wrestling industry’s annual calendar, occurred on August 23rd. While the event itself was not broadcast on the WWE YouTube channel, that hub offered plenty of ancillary content before, during, and after the big event. While SummerSlam was going on, for example, the WWE channel played host to a live-streamed “watch along,” which featured several talking heads reacting in real time to all the action. Now that’s an effective use of Zoom.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 15 channels in the Top 50.
- United States: 14 channels in the Top 50.
- South Korea: 3 channels in the Top 50.
- Brazil, Canada, Russia, United Arab Emirates, and United Kingdom: 2 channels in the Top 50.
- Argentina, France, Jordan, Pakistan, The Philippines, Romania, Thailand, and Turkey: 1 channel each in the Top 50.
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